InterConti, Lonely Planet Team Up
MAY 24, 2006. InterContinental Hotels Group (IHG) and Lonely Planet are teaming up to produce 'Go Discover', a new guide to short-break destinations across Europe.
Covering Europe's most popular and up-and-coming city break destinations including Madrid, Berlin and Venice, 'Go Discover' will help guests get the most out of their stay and enjoy the best experiences that their destination offers.
'Go Discover' uses Lonely Planet's local knowledge to bring a destinations to life. Lonely Planet authors offer their best insider knowledge about each destination with a dream itinerary for each city.
The content for each city is tailored to its unique offerings, whether it be 'Caf'e Culture', 'Art and Architecture' or 'Romance'. The guide also offers eating out tips, maps, and also indicates IHG hotel locations.
The guide also contains other useful information to help travellers plan their short-break including a list of key European event and festival dates and a full IHG European hotel price listing.
This issue is just the first 'Go Discover' guide. IHG and Lonely Planet will be producing a new guide featuring different destinations and different travel tips and knowledge every quarter.
Stephen Powell, Senior Vice President Sales and Marketing EMEA InterContinental Hotels Group, commented: "We are delighted to team up with Lonely Planet to create this new guide and online site. Lonely Planet's in-depth local knowledge and passion for travel will help to bring the destinations to life and drive short-break business to our hotels throughout Europe. It also offers perfect synergy with our ongoing marketing strategy to align our brands with positive lifestyle experiences so guests get the most out of their stay in our hotels."
Nathan Clapton, Business Development Director, Lonely Planet, added: "Lonely Planet fervently believes that every trip provides an opportunity for discovery and cultural exchange. In teaming up with InterContinental Hotels Group, we hope to bring this approach to a wide audience of their guests and encourage them to sample the unexpected as well as the expected."
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