E-site Marketing Announces RSS Application for Destination Hotels & Resorts
BETHESDA, MD, June 21, 2006. E-site Marketing, a leading hospitality Internet marketing company, recently developed a customized RSS (Real Simple Syndication or Rich Site Summary) Feed Solution for Destination Hotels & Resorts. E-site Marketing's application enables Destination Hotels & Resorts to notify subscribers of special offers, events and promotions at their favorite destinations via RSS feed readers.
When one of the portfolio hotels publishes new content to their individual Website via the RSS solution, an immediate alert is communicated to the individual subscriber through their RSS feed reader of choice (i.e.: My Yahoo!, My MSN, Google, NewsGator, etc.). Consumers subscribe to the Website page of their interest by simply creating a personalized RSS feed. Additionally they can customize their feed by selecting destinations, trip types or activity preferences. When the subscriber sees an interesting offer or event in their feed reader and they are ready to check availability, one click takes them directly to Destination Hotels & Resorts.
According to Felix Laboy, president and chief executive officer of E-site Marketing, "RSS is a great push marketing technique to get your targeted promotion to a very qualified customer: one who has opted-in by subscribing to your Website. In this way you can stay in constant contact with your guests and prospects without them having to return to the Website." Additionally this technology significantly improves website rankings. Content delivery is the main objective of RSS technology and updated content is a major influencer in the search engine ranking process."
Maureen Callahan, vice president of marketing at Destination Hotels & Resorts, stated: "We view this application as a significant consumer benefit and major component of our CRM strategy. With RSS technology, Destination Hotels & Resorts can effectively deliver customized information to our customers according to their unique and personalized needs and criteria."
To subscribe to Destination Hotels & Resorts RSS feeds visit http://www.destinationhotels.com/special-offers.php and follow the simple steps outlined to create a personalized RSS feed. Subscribers may set up as many feeds as desired.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
