New Partnership Provides Environmental Strategy Consulting
BOULDER, CO, June 19, 2009 - Margo Wendorf & Associates, a global incentive consulting company with 30 years of incentive and meeting travel experience, and Sustainable Travel International (STI), a world leader in sustainable tourism development, have entered into a strategic partnership agreement that addresses an urgent need to provide guidance in sustainable practices specifically designed for the corporate incentives and meetings sector of the travel industry.
In recent months the global economic crises has served as a catalyst for the incentive and meeting industry to prove the value of its product. Being successful in this new environment requires proactive and innovative ways of doing business using axioms of transparency, accountability, social responsibility and sustainability. MWA was formed to provide the necessary tools and effective strategies that enable industry professionals to meet these challenges.
The alliance between MWA and STI is focused specifically on leveraging their organizational strengths to fill an important niche, providing corporate incentive and meetings planners with the tools and resources they need to manage carbon emissions, offer fair trade products, enhance cultural awareness, and provide eco-certification ratings in the group travel industry. This partnership promises to be a valuable resource for meeting planners and policy makers alike as they work toward their sustainability and corporate social responsibility goals.
Margo Wendorf, owner of MWA Incentives explains: "The key to making a sustainable incentive program work is offering our clients several different options for what they can do to come on board and by providing them a clear and simple plan of action that justifies the cost. If all of our clients did at least one thing to protect the environment, we have taken a monumental step forward."
With travel as the second largest variable expense for organizations, and with incentives and meetings accounting for 15% of all travel spending, there is significant opportunity for businesses to broaden their client base, attain measurable cost savings, reduce carbon emission liability and differentiate themselves from their competitors as socially responsible companies.
"STI is thrilled to be working with MWA on increasing awareness of sustainable travel in the group travel industry," explains Brian T. Mullis president of STI. "We believe this collaborative agreement represents a great opportunity to benefit the corporate incentive and meeting travel industry due to MWA's leadership in this important niche."
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