Larkspur Promotes Ed Skapinok to VP of National Sales
First National Sales Leader for the Bay-Area-Based Hospitality Company
LARKSPUR, CA, August 27, 2009 - Larkspur Hotels & Restaurants, the rapidly growing Bay Area-based hospitality company, has appointed Ed Skapinok as the new Vice President of National Sales. A hospitality veteran of over twenty years, Skapinok joined Larkspur Hotels & Restaurants in February 2003 and most recently served as the Vice President of Sales for the company's Larkspur Landing hotel brand.
"We are thrilled to have Ed step into this new position where he will be able to further develop our national sales campaign," says Executive Vice President of the Hotel Management Division for Larkspur Hotels & Restaurants, Ken Leone. "Ed has long been an integral part of the Larkspur sales team and with his leadership in this new position we expect our national presence to grow to new heights."
In his new role, Skapinok will oversee Larkspur Hotels & Restaurants' efforts to develop the company's largest sales segment and will oversee the Key Account Management Program (KAMP) which focuses on direct sales for both regional and national accounts. He will also direct Larkspur Premier, a program geared towards smaller companies and other organizations.
Prior to his work at Larkspur, Skapinok served as the Director of Corporate Sales for Bass Hotels & Resorts, now the InterContinental Hotels Group.
In addition to his tenure in the hospitality industry, Skapinok also served on the National Business Travel Association Hotel Committee from 1996-1998 where he co-authored the NBTA Standard Hotel Modular RFP form. In 1998 he sat on the Editorial Board of Business Travel News, the leading publication in the corporate travel segment.
Skapinok holds a Bachelor of Science degree in Marketing from California State University, Long Beach and an MBA degree from the University of California at Davis.
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