Pan Pacific Names Reddy Kalluru as Director
Online Revenue and Distribution
SINGAPORE, 7 October, 2009 - Pan Pacific Hotels Group has announced the appointment of Reddy Kalluru as Director, Online Revenue and Distribution.
Reddy, in his new appointment, will be responsible for optimising revenue and marketing opportunities through online channels for both Pan Pacific and PARKROYAL brands managed by the Group.
In his last role as Head of Online Marketing for online travel portal ZUJI, Reddy was successful in making Search Engine Marketing the primary channel for revenue generation on zuji.com. In addition, as Head of Media with Profero Singapore and its partnership with Batey Ads, Reddy was responsible for establishing electronic marketing in the media mix of several key advertising campaigns by Batey.
Reddy also served successful terms as Regional Business Development Manager, Southeast Asia at ENGAGE Asia, one of the leading internet advertising solution providers in Asia.
"Reddy's experience in online marketing, having worked in the advertising world as well as with third party intermediaries will greatly strengthen our revenue generation capabilities as we further invest in our online marketing strategy," said A. Patrick Imbardelli, President and CEO, Pan Pacific Hotels Group.
"I am pleased to be part of this significant milestone in the hotels industry, as it is beginning to truly harness the Internet in building brands, generating revenue and building customer loyalty," said Reddy Kalluru. "A strong online marketing strategy will be key in improving company performance and return on investment through all online channels, as well as support Pan Pacific Hotel Group's planned future growth objectives."
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