Mamaison Hotels & Apartments Rebranded

Now Mamaison Hotels & Residences

. December 03, 2009

PRAGUE, December 1, 2009 - Mamaison Hotels & Residences presents a new corporate identity and a new website. The new look and feel of Mamaison is a first step towards progressive brand and network development as well as a focused niche market approach.

Mamaison is a leading provider of personalized hospitality experiences in Central and Eastern Europe and manages 10 unique properties from midscale to upscale deluxe with consistent service standards. The non-standardized brand offers its guests a portfolio of ten selected hotels, classified into three hotel types: “Mamaison Boutique Hotels”, “Mamaison Business & Conference Hotels” and “Mamaison All-Suites Residence Hotels”.

Jean-François OTT, CEO and Founder of ORCO Property Group, states: "We take stock of the fantastic strides that have been made in the last 10 years, since we have launched the Mamaison brand and the collection of our hotels and residences. Now, we choose to build on our success and to slightly reinvent ourselves to meet today's changed customer requirements. Hence, we are very happy to present our new corporate identity and to concentrate on network development. We plan to triple the number of Mamaison hotels, from 11 to 35 within 3 to 4 years with Boutique Hotels, Business & Conference Hotels and Residences.”

The corporate rebranding comprises a further developed company logo with a slightly changed name and typography and a fresh and warm colour concept. The new slogan “As individual as you!” represents the brand values and addresses a wide range of target groups. Furthermore, the relaunch of the website, which now exists in 12 versions adapted to the their markets, allows a more sophisticated and comfortable usability and offers new services such as a newly implemented press room.

The new corporate identity signifies the brand development, incorporates the strength and depth of the Mamaison portfolio across the entire Central European region and focuses on ongoing network development.

"Mamaison has 10 years of experience in hotel operations in the Czech Republic, in Hungary, Poland, Slovakia, and Russia. We have a broad knowledge of the hospitality market in those regions. We will focus on raising awareness in our property markets in Central and Eastern Europe as well as concentrate primarily on guests from the five top feeder markets Germany, France, Italy, UK, and USA“, comments Keith Lindsay, Chief Operating Officer and Head of Hospitality ORCO Property Group.

Petra Deuter, Chief Sales and Marketing Officer for Mamaison Hotels & Residences, explains: “The fresh colour and the new typography of the logo represent a more contemporary brand design. The new slogan 'As individual as you!' emphasizes that we serve individual needs and niche interests such as culture & history, classical music & art, as well as design & architecture. Our individual flair is felt in everything that we do. From how the guests are being welcomed, how they are supported throughout their stay to the facilities guests can make use of during their stay. Each of our properties is individually designed with lots of attention to detail.”

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.