STR Reports US Hotel Performance for Week Ending July 17 - 2010
July 30, 2010 - In year-over-year measurements, the industry's occupancy increased 7.3 percent to 71.8 percent. Average daily rate rose 1.3 percent to US$99.60. Revenue per available room increased 8.6 percent to US$71.54.
The U.S. hotel industry reported increases in all three key performance measurements during the week of 18-24 July 2010, according to data from STR.
In year-over-year measurements, the industry's occupancy increased 7.3 percent to 71.8 percent. Average daily rate rose 1.3 percent to US$99.60. Revenue per available room increased 8.6 percent to US$71.54.
All of the Top 25 Markets reported occupancy increases for the week. Detroit, Michigan, posted the largest increase, rising 22.6 percent to 67.4 percent, followed by St. Louis, Missouri-Illinois (+18.4 percent to 75.5 percent), and Atlanta, Georgia (+15.6 percent to 71.0 percent).
New York, New York, was the only market to achieve a double-digit ADR increase, rising 13.5 percent to US$212.15. Tampa-St. Petersburg, Florida, posted the largest ADR decrease, falling 5.3 percent to US$84.20, followed by Nashville, Tennessee with a 4.7-percent decrease to US$83.13.
St. Louis reported the largest RevPAR increase, rising 25.2 percent to US$63.84, followed by New York (+20.3 percent to US$189.09); Detroit (+18.9 percent to US$51.18); and Denver, Colorado (+18.5 percent to US$81.02). Phoenix, Arizona, ended the week virtually flat with a 0.1-percent decrease to US$34.85 and Nashville ended flat at US$56.11.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
