Valencia Group Promotes Roy A. Kretschmer to EVP Operations

. August 11, 2010

San Antonio, TX - August 10, 2010 - Houston based Valencia Group is proud to announce that Roy A. Kretschmer has been promoted to Executive Vice President- Operations, which includes the Hotel Valencia Riverwalk in San Antonio, Texas, Hotel Valencia Santana Row in San Jose, California and Hotel Sorella CityCentre in Houston, Texas.

Kretschmer joined Valencia Group in 2001 as Hotel Valencia Riverwalk's General Manager. He has over 20 years of experience in luxury and upscale markets. Kretschmer began his career in hospitality with Four Seasons Hotels and Resorts and later worked with Omni Hotels.

“We are extremely proud of Roy's accomplishments,” said Doyle Graham, Jr., President and CEO of Valencia Group. “Valencia Group properties strive for excellence in everything they do, and Roy has played a vital role in our success.” “Roy has been a valuable member of the organization since he first joined Valencia Group in 2001 and now he will play an ever more important role as he oversees the rapidly growing operations of Valencia Group as it continues to take advantage of growth opportunities in the current market.”

For more information on Roy A. Kretschmer and Valencia Group, please call 713-871-0221 or visit

About Valencia Group
Valencia Group, a Houston-based company, provides management, development, branding and repositioning services for full-service, independent hotels owned by Valencia as well as third-parties. As with Hotel Valencia Santana Row in San Jose, California, and Hotel Valencia Riverwalk in San Antonio, TX, most Valencia sponsored hotels are set in the cultural heart of each city. Valencia Group hotels fuse globally-inspired modern design with Mediterranean influences, becoming popular destinations for guests and visitors alike. Valencia Group properties also include Hotel Sorella, CityCentre in Houston, Texas. Valencia Group continues to forge its position as a mixed-use anchor with projects where the right balance of residential, restaurant, retail and office coalesce to create full-spectrum accretive value in great urban settings. For more information, please visit

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.