Sage Introduces "Green Choice" Program Nationwide
New opt-in initiative offers guests the choice to decline daily housekeeping with benefits for the environment and travellers alike.
Denver, CO - August 26, 2010 - Sage Hospitality has upped its own ante on helping the environment with the new Green Choice program. The “opt-in” initiative offers guests the choice to decline daily housekeeping to reduce their carbon footprint while saving hotels money on energy, water and other costs. Introduced in March 2010 and currently offered at 18 Sage hotels across the country, such as The Renaissance Blackstone Chicago Hotel and the Nines in Portland, Ore., Green Choice reflects a growing trend as hotel groups seek innovative solutions to save money - and the planet - amid challenging times for the travel industry.
Green Choice has seen great success as participating hotels put their own spin on the program. At The Blackstone, guests are encouraged to opt-in with a $5.00 food & beverage credit or 500 Marriott points. Management reports an average of 100 guest rooms participating weekly, reducing the hotel's water use by 4-5 gallons per room and overall linen load by 200 pounds per week. Green Choice has further reduced The Blackstone's transportation and chemical needs while increasing satisfaction among green-conscious Platinum Elite members who stay at the landmark hotel on a weekly or monthly basis. Taken together, The Blackstone expects Green Choice to save 350 gallons of water weekly and 13 gallons of chemicals a year.
“Saving money and protecting the environment should always be priorities in the travel industry, especially in the current economic climate. Our new Green Choice Program benefits member hotels, guests and our planet alike,” said Bryan Boyce, Director of Energy Operations for Sage Hospitality.
To learn more about Sage Hospitality's Green Choice program and other green initiatives, visit www.sagehospitality.com/greenchoice
About Sage Hospitality
Founded in 1984, Sage Hospitality has strategically grown into one of the largest privately held hotel management and development companies in the nation operating a variety of large, full-service hotels and extended stay and select-service properties. Sage Hospitality's comprehensive management portfolio includes major international brands for Marriott, Starwood, Hilton and IHG as well as the independent boutique hotels the Oxford. Sage Hospitality has further differentiated with the creation of the Sage Restaurant Group, which has created and is managing 10 unique restaurant concepts including the acclaimed Mercat a la Planxa in Chicago. The company developed the innovative CoCo Key water resort brand with 10 destination hotel and water resort properties. For more information, please visit www.sagehospitality.com