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STR - Hotel Stock Index Falls 6.7% During August
September 9, 2010 - The Baird/STR Hotel Stock Index ended August at 1828, a 6.7-percent decrease for the month and a 14.0-percent increase for year-to-date 2010. The Index ended 2009 at 1603.
Robert W. Baird & Co. (Baird) and STR partnered to create the Baird/STR Hotel Stock Index—the first widely available U.S. hotel stock index in the industry. The index combines Baird's financial markets expertise, the data processing of STR and the industry's leading news website, HotelNewsNow.com.
“August was a terrible month for the stock market in general, and hotel stocks were no exception,” said Randy Smith, STR's CEO. “Dropping 6.7 percent for the month, the Baird/STR Hotel Stock Index reflected the growing concern about the direction of the economy and the travel industry. So while industry fundamentals continue to gradually improve, investors are clearly anxious about the strength and duration of the rebound.”
“The key issue facing investors in hotel stocks is the strength of the economy,” said David Loeb, managing director of Baird's hotel research platform. “During the last month, investors have become nervous about the sustainability of the economic recovery, and hotel stocks have been hit hard as a result. We expect hotel shares to remain volatile near term until a clearer consensus emerges about hotel demand trends for the rest of 2010 and 2011.”
About the Baird/STR Hotel Stock Index
The Baird/STR Hotel Stock Index was set to equal 1000 on 1 January 2000, as its starting point. The Index reached its peak of 3178 on 5 July 2007. The Index's lowest point occurred on 6 March 2009, when it dropped to 573.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
