STR Reports US Hotel Performance for Week Ending November 6 - 2010

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. November 15, 2010

November 12, 2010 - In year-over-year comparisons, occupancy increased 6.2 percent to 58.2 percent, average daily rate was up 1.9 percent to US$99.29, and revenue per available room ended the week up 8.2 percent to US$57.75.

The U.S. hotel industry reported increases in all three key performance metrics during the week of 31 October-6 November 2010, according to data from STR.

In year-over-year comparisons, occupancy increased 6.2 percent to 58.2 percent, average daily rate was up 1.9 percent to US$99.29, and revenue per available room ended the week up 8.2 percent to US$57.75.

Among the Top 25 Markets, Orlando, Florida, experienced the largest occupancy increase, rising 24.3 percent to 62.4 percent. Three other markets reported occupancy increases of more than 15 percent: New Orleans, Louisiana (+23.2 percent to 79.6 percent); Atlanta, Georgia (+17.6 percent to 61.2 percent); and Chicago, Illinois (+16.5 percent to 70.7 percent). None of the top markets reported occupancy decreases for the week.

New Orleans led the ADR increases, rising 17.4 percent to US$133.10, followed by New York, New York, with a 10.2-percent increase to US$286.62. Detroit, Michigan, reported the largest ADR decrease, falling 5.9 percent to US$73.46, followed by Tampa-St. Petersburg, Florida (-5.5 percent to US$85.83), and Philadelphia, Pennsylvania-New Jersey (-5.1 percent to US$109.05).

Four markets posted RevPAR increases of more than 25 percent: New Orleans (+44.6 percent to US$106.01); Orlando (+29.0 percent to US$58.85); Chicago, Illinois (+28.0 percent to US$92.03); and Atlanta (+27.3 percent to US$56.77). Two markets experienced RevPAR decreases: Tampa-St. Petersburg (-5.0 percent to US$46.45) and Philadelphia (-2.9 percent to US$73.05).

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.