STR Reports US Hotel Performance for Week Ending April 9, 2011
April 15, 2011 - In year-over-year comparisons, occupancy was up 4.8 percent to 62.0 percent, average daily rate increased 4.7 percent to US$101.22, and revenue per available room finished the week up 9.8 percent to US$62.80.
The U.S. hotel industry reported increases in all three key performance metrics during the week of 3-9 April 2011, according to data from STR.
In year-over-year comparisons, occupancy was up 4.8 percent to 62.0 percent, average daily rate increased 4.7 percent to US$101.22, and revenue per available room finished the week up 9.8 percent to US$62.80.
Among the Top 25 Markets, four markets experienced occupancy increases of more than 20 percent: New Orleans, Louisiana (+29.1 percent to 83.6 percent); Nashville, Tennessee (+24.0 percent to 67.4 percent); Houston, Texas (+23.2 percent to 67.5 percent); and Minneapolis-St. Paul, Minnesota-Wisconsin (+20.1 percent to 67.7 percent). New York, New York (-3.6 percent to 80.4 percent), and Norfolk-Virginia Beach, Virginia (-3.3 percent to 52.2 percent), reported the largest occupancy decreases.
New Orleans jumped 34.1 percent in ADR to US$158.76, reporting the largest increase in that metric. Norfolk-Virginia Beach fell 5.5 percent to US$79.07, reporting the only ADR decrease.
Three markets achieved RevPAR increases of more than 40 percent: New Orleans (+73.1 percent to US$132.68); Houston (+45.4 percent to US$70.01); and Nashville (+43.2 percent to US$65.39). Norfolk-Virginia Beach reported the only RevPAR decrease, falling 8.7 percent to US$41.24.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
