STR Reports US Hotel Occupancy for Week Ending June 11, 2011

ADR increases increases 3.5% to US$102.09

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. June 20, 2011

The U.S. hotel industry experienced increases in all three key performance metrics during the week of 5-11 June 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 3.0 percent to 67.7 percent, average daily rate increased 3.5 percent to US$102.09, and revenue per available room finished the week up 6.6 percent to US$69.09.

Among the Top 25 Markets, three markets achieved double-digit occupancy increases: Detroit, Michigan (+19.8 percent to 71.1 percent); Dallas, Texas (+13.5 percent to 66.7 percent); and Atlanta, Georgia (+11.2 percent to 62.4 percent). New Orleans, Louisiana, reported the largest decrease in occupancy among the Top 25 markets as it fell 6.1 percent.

Among other Top 25 markets, San Francisco/San Mateo, California, rose 15.4 percent in ADR to US$150.95, posting the largest increase in that metric, followed by Los Angeles-Long Beach, California (+12.4 percent to US$131.22), and New York, New York (+12.1 percent to US$273.70). Miami-Hialeah, Florida, experienced the largest ADR decrease, falling 3.8 percent to US$125.39.

Four of the Top 25 markets achieved RevPAR increases of more than 15 percent: Detroit (+26.6 percent to US$56.96); San Francisco/San Mateo (+21.4 percent to US$130.93); Los Angeles/Long Beach (+20.2 percent to US$104.41); and Dallas, Texas (+16.6 percent to US$55.93). Miami-Hialeah (-3.5 percent to US$88.06); New Orleans (-2.0 percent to US$83.66); and Washington, D.C. (-1.0 percent to US$117.93), were the only two of the Top 25 markets to report RevPAR decreases.