Digital Trends, Customer Insights Headline HSMAI's Resort Marketing Strategy Conference

Henry Harteveldt, Rick Garlick to Provide Expert Keynotes

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. July 28, 2011

July 27, 2011 - The Hospitality Sales & Marketing Association International (HSMAI) will be hosting its Resort Marketing Strategy Conference (http://www.hsmai.org/Events/event.cfm?id=2304) at the Royal Palms Resort & Spa in Phoenix, Ariz., on Aug. 30, 2011. Attendees will have the chance to network with other professionals in their field while receiving insight on the latest trends and practices for resort marketing.

The one-day interactive program will feature keynote speakers, Henry H. Harteveldt, vice president and principal analyst of Forrester Research, Inc., and Rick Garlick, senior director of consulting and strategic implementation for Maritz Research. Harteveldt will discuss the evolving digital landscape and the specific implications for resort marketers, and Garlick will address research and strategy for creating stronger guest loyalty.

“What differentiates this year's conference from previous years is the focus on customer insights and digital marketing,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We will be giving attendees the resources and confidence to take advantage of cutting-edge digital trends, along with insights into today's customers.”

Resort professionals will have the chance to gain insight into the future of the leisure consumer market, digital marketing and tools, and group business sectors. In addition, a panel of senior hospitality experts will share their perspectives on the transformations occurring within the industry and how to address these particular challenges.

Aimed at providing attendees with a greater interaction opportunity with fellow professionals, HSMAI has taken networking to a whole new level this year by offering “Best Practice Speed Dating,” which will be composed of eight discussion topics ranging from texting promotions to generating return on investment from LinkedIn.

At the conference, the Resort Marketer of the Year Award will be presented by HSMAI and LivingSocial to an individual who has demonstrated the highest degree of excellence and commitment to the hospitality industry. Nominations are based on local HSMAI chapters and the industry at large and are chosen by a panel of experts consisting of HSMAI board members and various other resort marketing executives.

Conference Silver Partners include Cendyn, Digital Alchemy, ResortPort by Passport Online, STR, TIG Global, and Travelzoo. For the full conference agenda, registration details or more information about this or other HSMAI events, please visit http://www.hsmai.org/Events/event.cfm?id=2304.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.