The Biltmore Hotel Names Michael J. Fraser VP of Marketing
June 19, 2010 - The Biltmore Hotel is pleased to announce the appointment of Michael J. Fraser as Vice President of Marketing. A seasoned professional of the hotel and luxury lifestyle industries, Fraser has extensive experience in the exclusive luxury market at boutique hotels and resort destinations including Tortuga Bay at PUNTACANA Resort & Club in the Dominican Republic as well as Miami Beach's The Bentley Group, The Shore Club and Delano.
Michael's experience includes serving as Executive Director of Marketing at Grupo PUNTACANA in the Dominican Republic where he directed the sales and marketing efforts showcasing Tortuga Bay—an Oscar de la Renta designed, AAA Five Diamond Awarded boutique hotel which is a member of Leading Hotels of the World. Prior, he served as Executive Vice President of Sales & Marketing for The Bentley Group in Miami's South Beach where he was responsible for branding and launching a portfolio of ultra-luxury condominiums and boutique hotels with association in the Small Luxury Hotels of the World. Previously, Michael was Director of Sales & Marketing at The Shore Club and Director of Sales at Ian Schrager's Delano.
Biltmore owner and Chief Executive Officer Gene Prescott is delighted to have Michael join the exclusive team of executives and spearhead the global repositioning of this iconic hotel. He states, “There is much history in the walls of the hotel and many memories throughout which include high profile guests such as Presidents (both past and present), royals, celebrities and internationally renowned business leaders. Under Michael's direction, the many stories will be retold and merged with new vision for the future.”
About The Biltmore Hotel:
The Biltmore hotel is a National Historic Landmark built in 1926 and situated on 150 acres, is located in Coral Gables, Florida. The AAA Four Diamond Awarded hotel features 273 rooms including 130 spacious Mediterranean styled suites and the two famed Presidential Suites, a Donald Ross 18 hole golf course, 10 lighted tennis courts, the country's largest hotel pool and cabanas, the signature Palme d'Or restaurant, Biltmore Spa, The Culinary Academy, 75,000 sq ft of function space, venue for notable high society events and weddings, member of Leading Hotels of the World and American Express Fine Hotels & Resorts is located 7 miles from Miami International Airport. For more information: www.biltmorehotel.com
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