Aura Nightclub to Open in April at Atlantis, Paradise Island

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. October 14, 2008

MARCH 1, 2007. Nightlife innovator Pure Management Group is expanding outside of the United States to unveil a new era in nightlife with Aura, opening in April 2007 at Atlantis, Paradise Island in The Bahamas.

"We are thrilled to bring a whole new concept in nightlife to The Bahamas with Aura at Atlantis," said Pure Management Group Managing Partner Robert Frey. "Kerzner is the perfect partner for our first international nightlife venture and we are really excited by the final product."

Designed by internationally renowned architect Jeffrey Beers, Aura will be a nightclub that radiates elegant sophistication and sheer beauty. The 9,000 square-foot nightclub will transform nightlife in The Bahamas through exceptional service, distinguished staff and impeccable design.

Elevated off the casino floor, a grand staircase greets guests and invites them into a club experience as extraordinary as its host property. Once at club level, guests will enter Aura and be transported into a land of exhilaration as the stylish dance floor and DJ booth command attention at first sight. The sunken dance floor is surrounded by lush banquettes set for VIP bottle service while the raised DJ booth sets the pulse of the nightclub. Two ultra-VIP sections and two bars will sit on the outskirts of the dance floor. The nightclub is designed to encourage a constant circle of movement, drawing guests in to experience every aspect of luxury and decadence that Aura has to offer.

"Atlantis has always been a leader in redefining sophisticated Caribbean travel, bringing in world-class chefs such as Nobu and Bobby Flay and constantly raising the bar in entertainment," said George Markantonis, President and Managing Director of Atlantis. "By partnering with Pure Management Group on Aura, we have done it once again. We know that Aura will set the precedent for a chic nightlife experience in the Bahamas the same way Pure Management Group has impacted nightlife in Las Vegas."

With a true commitment to customer service, Aura will instill a level of service that can only be found at a Pure Management Group venue. Catering to all visitors of the island, Aura will pride itself on treating every guest as a VIP and every VIP as a King. For club goers searching for an over-the-top vacation experience, Aura will be implementing European-style bottle service, leaving the illustrious staff to tend to every pressing need.

Aura will also draw a steady celebrity following which currently exists at each Pure Management Group venue. With a track record for hosting some of the hottest parties including New Year's Eve 2006 with Britney Spears at PURE Nightclub and Eva Longoria christening the Pussycat Dolls Lounge, Pure Management Group has perfected the art of celebrity entertainment. The success of Pure Management Group has also blossomed into a company that attracts celebrity investors amongst the likes of Andre Agassi, Steffi Graf, Celine Dion, Shaquille O'Neal, Wilmer Valderrama, Nick Lachey and Nicky Hilton in addition to others.

Serving as the first true nightlife destination in The Bahamas, Aura will become the ideal evening entertainment for guests and the featured nightlife destination in the Caribbean. Patrons will savor the moment and take pleasure in a thrilling experience that will create memories to last a lifetime.