Karmela Gaffney Named VP of Digital Commerce for Choice Hotels
August 22, 2013 - In this role, she will lead the development of the Choice Hotels Digital Commerce strategy, including search engine optimization, relationships with third-party providers, and ongoing improvements to the functionality of ChoiceHotels.com and mobile and tablet advances.
Choice Hotels Choice Hotels International, Inc. (NYSE: CHH) today announced the appointment of Karmela Gaffney to Vice President of Digital Commerce based out of the company's global technology hub in Phoenix, Ariz.
Gaffney will report directly to Choice Hotels Senior Vice President, Global Distribution, Robert McDowell. In this role, she will lead the development of the Choice Hotels Digital Commerce strategy, including search engine optimization, relationships with third-party providers, and ongoing improvements to the functionality of ChoiceHotels.com and mobile and tablet advances.
"Karmela will play a vital role at Choice, given our focus on technology and innovation," said Robert McDowell. "Choice always strives to deliver more reservations to our franchisees through the most cost-effective channels available. Karmela's proven track record in Digital Commerce will help position Choice for a strong finish to 2013 and beyond and further establish the company's leadership role in hospitality technology and distribution."
Gaffney brings to Choice Hotels extensive experience in hospitality and Digital Commerce. Before joining Choice, she served as Managing Director of Marketing and eCommerce at Best Western. While there, she oversaw brand strategies for traditional and digital marketing, growing the company's business through social media, mobile and digital channels.
Gaffney has served in leadership positions with professional organizations throughout her career. She is a past Co-Chair of the Hotel Internet Marketing Committee for the Hospitality Sales & Marketing Association International (HSMAI) and a recipient of the HSMAI "Top 25 Extraordinary Minds in Hospitality and Travel." Gaffney is a graduate of Arizona State University with a bachelor's degree in broadcast journalism.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
