Hilton Wins Cheers Magazine Beverage Excellence Award
Best Chain Beverage Menu
MARCH 6, 20007. Hilton Hotels Corporation is proud to announce it was recently awarded with one of the most prestigious beverage industry awards - the Cheers Magazine Beverage Excellence Award for Best Chain Beverage Menu. The Hilton Family of Hotels Custom Beverage Menu Store won due to its innovation and creativity as well as the menu initiative's impact on sales and profitability.
The Hilton Family of Hotels Custom Beverage Menu Store is a state-of-the-art online and interactive system that provides participating hotels with an opportunity to create their own customized beverage menus which exemplifies Hilton's commitment to providing hotels with effective, sales-building and cutting-edge technology that is designed to create beautiful, durable menus and increase sales while reducing each hotel's cost. Currently, over 100 full-service owned and managed Hilton, Doubletree and Embassy Suites Hotels are utilizing the custom beverage menus.
The Custom Beverage Menu Store first guides hotels through a vast array of drinks created by The Hilton Family of Hotels corporate food and beverage team. Drink categories include martinis, margaritas, specialties, favorites, classics and non-alcoholic refreshers. In addition to selecting cocktails, hotels create their own beer and wine lists. Pricing for all beverages is custom per hotel.
Once beverage selections have been made, hotels have the opportunity to add custom appetizers or promotions before moving to the last section of the process which is choosing the menu cover and design that reflects the image of the hotel. Seven menu designs in a variety of sizes are available with a selection of cover choices ranging from brushed aluminum to linen to faux leather.
'The flexibility the hotels have in creating menus that enhance their guests' overall experiences and the quality of the menus are two of the most successful elements of the initiative,' said Al Ferrone, regional food & beverage director for Hilton Hotels Corporation.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
