Softbrands and Kerry Hotels Announce "Karyon Collection by Kerry Hotels"
MARCH 16, 2007. SoftBrands Inc. (AMEX: SBN), a global supplier of enterprise application software, today announced a sales and marketing services partnership agreement between SoftBrands and Kerry Hotels. This partnership launches a new hotel group in the hospitality marketplace, The Karyon Collection, by Kerry Hotels.
Kerry Hotels is known for "Rocking the World of Traditional Hotel Marketing" by delivering unique sales and marketing solutions to more than 50 independent boutique hotels around the world. Turning common sales blitzes, trade shows and client visits into phenomenal networking opportunities, Kerry Hotels drives consistent quality business to its member properties. Through this partnership, member hotels that use SoftBrands' Karyon travel distribution service can take advantage of Kerry Hotels' representation service to penetrate quality markets and reach travel providers that may otherwise be out of range for a typical independent hotel. The Karyon member hotels marketed by Kerry Hotels will become part of the Kerry family grouped as the Karyon Collection.
"Kerry Hotels' goal is to be the best full service representation company, driving revenue to our members and giving them the greatest return financially. As such, we have been searching for a global company to partner with and help us grow our services and relationships worldwide. We have found that partner in SoftBrands," said Kerry Flowers, president, Kerry Hotels. "The Kerry team is driven by an unbridled desire for excellence and the synergy between the two companies is outstanding. We look forward to a long successful relationship with SoftBrands."
"The partnership with Kerry Hotels offers Karyon members an aggressive opportunity to drive growth. Kerry Hotels does an outstanding job of representing their diverse group of hotels by building strong relationships in the travel community, which is exactly the type of sales and marketing efforts Karyon members need. Kerry Hotels "high touch" relationship building is a very strong complement to the "high touch" service Karyon provides its member hotels," said Gregg Hopkins, vice president and general manager of SoftBrands' Karyon Services.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
