STR Reports US Hotel Occupancy Up for Week Ending September 27, 2014

Occupancy Up 1.2% to 68.6% and Average Daily Rate up 1.5% to US$117.15

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. October 06, 2014

October 6, 2014 - The U.S. hotel industry recorded positive results in the three key performance measurements during the week of 21-27 September 2014, according to data from STR.

In year-over-year measurements, the industry's occupancy rose 1.2 percent to 68.6 percent. Average daily rate increased 1.5 percent to finish the week at US$117.15. Revenue per available room for the week was up 2.7 percent to finish at US$80.37.

Of the Top 25 Markets, Detroit, Michigan (+10.2 percent to 71.7 percent), and Dallas, Texas (+10.0 percent to 73.2 percent), reported the largest occupancy increases. Denver, Colorado, fell 10.0 percent to 81.1 percent in occupancy, posting the largest decrease in that metric.

Nashville, Tennessee, rose 9.0 percent to US$123.42 in ADR, achieving the largest increase in that metric. Detroit followed with an 8.1-percent increase to US$91.75. San Francisco/San Mateo, California, reported the only double-digit ADR decrease, falling 13.8 percent to US$229.50.

Five markets experienced double-digit RevPAR increases: Detroit (+19.2 percent to US$65.83); Anaheim/Santa Ana, California (+14.5 percent to US$100.16); Nashville (+12.2 percent to US$99.08); Dallas (+12.0 percent to US$72.21); and Norfolk-Virginia Beach, Virginia (+11.5 percent to US$51.68). San Francisco/San Mateo fell 18.3 percent to US$206.46, reporting the largest RevPAR decrease.