STR Reports US Hotel Occupancy Up For Week Ending October 4, 2014
Occupancy Up 2.8% to 66.5% and Average Daily Rate up 3.7% to US$115.93
October 10, 2014 - The U.S. hotel industry recorded positive results in the three key performance measurements during the week of 28 September through 4 October 2014, according to data from STR, Inc.
In year-over-year measurements, the industry's occupancy rose 2.8 percent to 66.5 percent. Average daily rate increased 3.7 percent to finish the week at US$115.93. Revenue per available room for the week was up 6.6 percent to finish at US$77.04.
Of the Top 25 Markets, nine reported double-digit RevPAR increases. Atlanta, Georgia (+30.8 percent to US$78.92), and Denver, Colorado (+30.7 percent to US$100.94) led the increases, followed by: San Francisco/San Mateo, California (+24.4 percent to US$250.89); Tampa/St. Petersburg, Florida (+18.9 percent to US$60.79); and Detroit, Michigan (+14.9 percent to US$58.16). Philadelphia, Pennsylvania-New Jersey, reported the largest RevPAR decrease, falling 9.2 percent to US$82.51.
Four markets experienced ADR growth of more than 10.0 percent: San Francisco/San Mateo (+28.5 percent to US$279.02); Denver (+19.3 percent to US$124.00); Atlanta (+15.2 percent to US$104.17); and Boston, Massachusetts (+10.3 percent to US$205.76). Philadelphia fell 5.5 percent to US$121.56 in ADR, posting the largest decrease in that metric.
Atlanta (+13.5 percent to 75.8 percent) and Tampa/St. Petersburg (+10.2 percent to 61.3 percent) achieved the largest occupancy growth for the week. Minneapolis/St. Paul, Minnesota-Wisconsin, fell 8.9 percent to 70.0 percent in occupancy, reporting the largest decrease in that metric.




Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at