LBA Hospitality Names Tim Johnson as Company's First Director of eCommerce
DOTHAN, AL. August 3, 2015 - LBA Hospitality, a full-scale hotel management, development and consult-ing .rm, today announced the creation of its Director of eCommerce position, which will be .lled by Tim Johnson.
As part of its commitment to being a forward-looking company, LBA created the Director of eCom-merce position in response to the multitude of rapidly growing and evolving online platforms used to market inventory and manage reputation in the hospitality industry.
As Director of eCommerce, Johnson is tasked with maximizing the exposure of LBA's properties across all online distribution and communication channels, which ensures increased room revenues, decreased operational costs and optimal returns on investment. According to Johnson, the company's eCommerce priorities are to increase its digital, mobile and social footprints; foster customer loyalty and brand af.ni-ty; and maintain brand and portfolio preference. "Customers can browse and buy any time, any place, which makes having an effective online presence essential for positive growth in today's hotel business," Johnson said.
Johnson, who has more than 12 years of marketing and hospitality expertise, previously serving as Mar-riott International's Manager of Marketing and eCommerce for the Modern Essentials/Extended Stay Brands. He also served in varying media planning and buying roles at Q9 Advertising.
"Tim's eCommerce and B2C knowledge are a perfect .t for us as we look to support our hotel partners and maximize the online sales channels to meet the changing needs of travelers who go online to book their travel" said Vice President of Sales & Marketing Judy Cluck. "With his technical and project man-agement expertise, he can recommend innovative software platforms and operational ef.ciencies that support the overall business objectives of our clients."
About LBA Hospitality
Founded in 1973, LBA Hospitality is a full-scale hotel management, development and consulting .rm. With more than 61 properties in 10 states, LBA Hospitality is the premier hotel operator and developer for the Southeast. For more information, visit www.lbahospitality.com.
Contact:
Stephanie Fisher
stephanie@msquaredpr.com
(404) 303-7797
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
