Regent Hotels & Resorts Appoints Yvonne Sai Choo Lim Director of Revenue Management
TAIPEI, Taiwan - December 15, 2015 - Regent Hotels & Resorts is pleased to announce the appointment of Yvonne Sai Choo Lim as Corporate Director of Revenue Management. Based in Taipei, Ms. Lim will develop and implement the brand's revenue strategies, as well as evaluate the revenue performances of Regent properties and third party systems.
With over thirteen years' leadership credentials, Ms. Lim joins Regent Hotels & Resorts from GHM Hotels, where she was Corporate Director of Revenue Management responsible for overseeing the revenue management functions of the GHM hotel portfolio.
Previously, she was Destination Manager and Director of Revenue Strategy at Hotelbeds and Marriott Hotels respectively. Ms. Lim has also held other leadership roles throughout Asia, particularly in managing the APAC region including Brunei, China, Malaysia, Singapore and Thailand.
Originally from Singapore, Ms. Lim holds a diploma from UNLV Singapore in Tourism & Hotel Management and studied developmental programs for Hotel Rooms and F&B Revenue Management at Cornell University. Ms. Lim holds multiple achievement awards in the Revenue category and is fluent in both English and Mandarin.
“We are delighted to welcome Ms. Lim to the Regent family,” said Dexter Chia, Group Senior Vice President of Sales and Marketing at Regent Hotels & Resorts. “As an experienced leader, her strategic thinking, attention to detail and in-depth experience in formulating and evaluating the revenue management function will be a great asset as we continue to grow the Regent brand.”
About Regent Hotels & Resorts
Regent is a global luxury hospitality brand encompassing hotels, resorts and residences. The Regent experience combines Eastern simplicity and Western elegance melded with gracious and intuitive service, luxurious amenities and traditional hospitality. Regent Hotels & Resorts currently operates in select locations around the world including Beijing, Berlin, Montenegro, Singapore and Taipei. Regent also has further properties opening in China's Chongqing, Xian and Harbin and will be returning to Jakarta, to open Regent Jakarta, in 2018. For more information, please visit www.regenthotels.com.
Contact: Patsy Lu
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Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
