7 Days Booster Launches With Triplex Hotel Solution
The 7 Days Booster program will enable hotels to boost their technology and design, and to reach more than 80 million potential customers in China.
Berlin, Germany, March 10, 2016 - A new program to benefit hotels of all sizes was introduced today by Mr. Eric Wu of 7 Days Inn Group Holdings Ltd. (NYSE: SVN) during a press conference at ITB Berlin, the global travel industry's leading trade show. The program, aptly named 7 Days Booster, combines several elements of online distribution, marketing, ecommerce, and property design, with education and ultimately access to the 7 Days Inn Plateno Club, which currently boasts more than 80 million members from China.
“We're solving not one, but several key points of pain for hoteliers,” said Goor Rosenberg, Co-Founder and CEO of 7 Days Booster. “7 Days Booster is a unique product offering, which will fulfil the expectations of a large market segment.”
7 Days Booster can benefit all types of hotels, from budget-friendly two-star properties to the most glamorous of five-star resorts. The product comes with three separate modules, giving hoteliers the opportunity to choose only the features that best suit their needs. There are additional packages and upgrades that enable hotels to cater better to millennial guests. For instance, the “Property Upgrade” package includes a room refurbishment option for new fixtures, modern furniture, faster Wi-Fi and better visibility through external signage. Other optional add-ons offered with the 7 Days Booster enable hotels to better understand Chinese travelers' needs and expectations.
“We're making no secret of the fact 7 Days Booster is connected to 7 Days Inn's millions of loyal guests, but the core technological and business value for hoteliers far exceeds simple connectivity and network,” said Tomasz Janczak, Co-Founder and CMO. “This new platform is 10% loyalty connectivity, and 90% technology and design.”
About 7 Days Inn Group and 7 Day Booster
Established in 2005, 7 Days Group Holdings Limited is China's second largest economy hotel chain. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. 7 Days Booster leverages hotel technology, design, and training & consulting to power any hotel's bottom line.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
