sbe Appoints Alvaro Valeriani as SVP of Sales and Marketing

USA, New York City, New York. June 14, 2018

 sbe, the leading
lifestyle hospitality company, announced it has appointed
Alvaro Valeriani as its Global Senior Vice President of Sales and
Marketing. As SVP of Sales and Marketing, Alvaro will oversee all sales
and marketing operations for sbe's worldwide portfolio. Based in Miami,
he will also support the development of a robust sales culture that
allows sbe to continue expanding its operations globally.

CEO and Founder at sbe, Sam Nazarian,
stated: "We are excited that Alvaro is joining us in this crucial role.
We're on a journey of expansion across our hotel and restaurant brands
and his twenty years' experience in the hospitality sector working at
some of the biggest hotel groups in the world will help us continue this
trend and keep our portfolio of brands at the forefront of the
hospitality world."

Alvaro joins at a time when sbe is going through a period of rapid
expansion with plans to more than double its hotel portfolio to 50
hotels and residences by 2021. This includes deals in new territories in
Latin America including the first Delano outside of the United States
in Rio de Janiero, as well as SLS in Mexico and Argentina. sbe also
opened its first hotel in the Middle East - Mondrian Doha - at the end
of last year with more planned, including two further properties in
Dubai - Mondrian and Delano - an SLS in Doha in 2019, and Hyde Doha in
2020.

sbe's restaurant arm - Disruptive Group - is also expanding
internationally, with plans to open more than 60 Umami Burger and
Katsuya properties across Mexico, Qatar, the UAE and Japan in the coming
years.

Alvaro said: "I am thrilled to be joining sbe at this hugely exciting time. As we build on the foundation Sam has built over the past sixteen years, I look forward to working with the talented team at sbe to secure further opportunities for the expansion of our iconic brands. I'm eager to bring sbe's trademark 360-degree guest experience, combining exceptional cuisine and world-class design, to more people across the globe."

Prior to joining sbe, Alvaro was responsible for the sales and marketing operation of full service Hyatt hotels and resorts in Latin America and the Caribbean. He brings over twenty years of expertise in the hotel, experiences and destination sales and marketing space.

Alvaro Valeriani

Alvaro Valeriani is a global leader and  senior executive with a diverse background, extensive global industry experience and a passion for hospitality. Alvaro brings more than 20 years of expertise in the Hospitality Industry, Experiences and Destination Sales & Marketing arena. In his career, Alvaro has led Sales & Marketing teams in several Hyatt Hotels around the world. He was also the Executive Director of Sales & Marketing for Explora Lodges and Group Marketing Director for Amanresorts in Singapore. Over the past 5 years Alvaro has lead the Sales & Marketing efforts for Hyatt Hotels in Latin America & the Caribbean, actively involved in the opening of over 15 Hotels. A native of Uruguay, passionate hotelier and world traveler, he has lived in several countries including the United Kingdom, Singapore, Spain, Brazil, Chile, Mexico, United States and others.

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