Woodbine Legacy Investments Completes $20 Million Renovation of W Atlanta-Buckhead Led by General Manager Robert Woolridge

USA, Atlanta, Georgia. February 07, 2019

Woodbine Legacy Investments (WLI) has completed a $20 million renovation on W Atlanta-Buckhead, a 12-story, 291-room full-service luxury hotel in Atlanta's affluent Buckhead neighborhood. Launched in May 2018, the renovation was completed just before the city will host the 2019 Super Bowl LIII.

“This renovation was definitely more than a makeover—it reinstates the hip, edgy and inspiring experience guests expect from the W brand, especially with Buckhead as the backdrop,” said Dupree Scovell, managing partner and chief investment officer for Woodbine. “The overhaul restored this destination's shine, ensuring it will remain a hotspot for locals and visitors for years to come.”

W Atlanta-Buckhead General Manager Robert Woolridge added, “Our renovated hotel features a bold new design that will appeal to our guests, all of whom are drawn to the chic-meets-rebel style of our luxury destination. This overhaul ultimately makes our address—which was already the hottest address in Buckhead—even hotter.”

In 2018, the hotel celebrated 10 years of tenure as a W destination—making the renovation well-timed with that milestone moment. The W Atlanta-Buckhead's top-to-bottom revamp included: the addition of a dedicated welcome area for the Whatever/Whenever concierge team; new furnishings; and a cafe-style seating arrangement that lends well to work or R & R for individuals and groups alike.

The hotel's 11,000 square feet of flexible indoor/outdoor function space received new furnishings, paint, carpeting, lighting and artwork, along with enhanced spaces for breakout sessions and pre- and post-function events and activities. The fitness center got a new look with refreshed surfaces and updated artwork, while maintaining great views of the city. Internet throughout the meeting space and entire hotel was also upgraded.

Guest accommodations—286 guest rooms, 4 WOW Suites and 1 EWOW Suite—were enhanced with new headboards, armoires, sophisticated damask wallcoverings and carpeting, 55-inch televisions, in-room Nespresso machines and beverage bar, and vivid artwork throughout. The renovation also removed air-conditioning window units from all guest rooms, decreasing system-related sounds—also making room for a window portal and new work/lounge area with a chaise, a cozy table and a cocktail cubby. Guest bath updates included bold wallcoverings and new, glamourous sliding glass doors for augmented privacy. Guest room corridors also have new wallcoverings, carpeting and lighting throughout.

Rooftop bar Whiskey Blue—one of Atlanta's most popular places to see and be seen—reopened in November 2018. Its refresh included new furnishings, flooring, wallcoverings, lighting, artwork, terrace furnishings and landscaping, as well as changes to the entrance elevator and surrounding rooftop, including Chris Veal's 66-foot walkway mural.

A second phase of renovation will commence in 2019, which will focus on the hotel's restaurant, Cook Hall. W Atlanta-Buckhead is tucked into the well-known and beloved Buckhead neighborhood, which boasts a 13-million-square-foot mixed-use district with a lineup of best-in-class retail, high-end residential, office, entertainment and lifestyle amenities and more.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.