Best Western Hotels & Resorts Launches Vib Brand in Asia With Opening of Vib Best Western Sanam Pao in Bangkok
Best Western Hotels & Resorts today announced the opening of its inaugural V?b Best WesternSM hotel in Asia Pacific, the brand new V?b Best Western Sanam Pao in Bangkok.
A cutting-edge, tech-savvy midscale hotel for the modern generation, V?b Best Western Sanam Pao perfectly captures the brand concept with its central location and modern design. Connectivity is at the core of Best Western's V?b brand (pronounced “vibe”), which allows guests to feel the beat of the city and stay connected at all times. Sleek and stylish, this innovative concept focuses on integrated technology and social interaction, with communal spaces that allow guests to plug in, sit back and chill out.
Located in the vibrant area of north-downtown Bangkok, V?b Best Western Sanam Pao is surrounded by shopping malls, corporate offices and local attractions. The hotel's 91 contemporary rooms all come equipped with free Wi-Fi, Smart TVs and e-concierge technology, as well as comfortable beds, refreshing rain showers and convenient work areas. Guests can grab a quick snack from Lit cafe, enjoy the 24-hour gym, unwind with a cool drink at Eye Bar, or even stay and play in the gaming pods.
“We are excited to introduce our V?b brand in Asia Pacific,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “The new boutique brand is designed with today's connected traveler in mind. Ideally located in bustling Bangkok, V?b Best Western Sanam Pao will deliver the seamless, hassle-free and stylish accommodations that our guests expect, complete with convenience and connectivity at all times.”
Best Western's V?b brand is a tech-centric global midscale hotel concept created specifically for the needs of today's 'always on' travelers. All hotels will be newly-built in prime urban locations, ensuring complete ease and accessibility for guests. V?b Best Western Sanam Pao becomes the third V?b branded hotel in operation worldwide, following existing locations in Antalya (Turkey) and Springfield, Missouri (U.S.). New V?b branded hotels in key cities, including New York, Miami and Chicago, are also in the pipeline, and Best Western plans to introduce its V?b branded hotels to several other Asian cities in the future.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
