The Westin Nashville Names Jeff Crabiel as General Manager

USA, Nashville, Tennessee. May 22, 2019

The Westin Nashville is excited to announce that Jeff Crabiel has been named as the property's General Manager. While Crabiel is new to the position, he's a familiar face at the downtown Nashville hotel. Crabiel served as Director of Rooms and Executive Assistant Manager, recently spearheading the hotel's migration into the Marriott portfolio. In this new role, admired by many colleagues and armed with a unique blend of hospitality management experience and endearing leadership, Jeff will oversee The Westin Nashville's continued operational successes, while maintaining the Westin brand's luxury standards.

"Since pre-opening, Jeff has been an integral part of the evolution of The Westin Nashville," said Ray Waters of Castlerock Asset Management. "He is the perfect person to lead this property and team toward future successes."

Crabiel brings over ten years of experience in the hotel and luxury resort industry to his new position. Prior to his employment with the property, Crabiel worked as the Front Office Manager and Director of Rooms at Hilton Nashville Downtown, the Front Office Manager at the Hilton Parc Soleil, the Front Office Supervisor at Sheraton Vistana Villages, and the General Manager of Operations at Lees Inn and Suites. He lives in Nashville with his wife and two young children.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.