Venice Beach’s Hotel Erwin Appoints Amy Scherer-Ramskill as Director of Sales and Marketing

USA, Venice, California. August 20, 2019

Hotel Erwin, the quintessential boutique hotel in Venice Beach, California, is pleased to announce the addition of Amy Scherer-Ramskill as Director of Sales and Marketing. Amy is accountable for leading the sales team, driving revenue and advising all marketing and business strategy for the hotel.

With more than 20 years of hospitality experience, Amy brings a dynamic, multifaceted approach to the hotel's existing sales and marketing team. Most recently, she led as general manager for Proper Hospitality, a 200-unit luxury high-rise building in Hollywood, California. She has also served in development, sales, and operation roles at Synergy Global Housing, Furnished Quarters, the Los Angeles Convention and Visitor's Bureau and the JW Marriott Los Angeles L.A. Live, and The Ritz-Carlton, Los Angeles.

Amy has earned numerous accolades throughout her career, including SIRVA Relocation's Best Partner in Service, Synergy's Service Excellence Awards, and recognized for Leadership Excellence and Global Sales with Marriott. She earned her Bachelor's of Science in Hospitality and Recreation from Arizona State University, with honors.

As a Venice Beach resident herself, Amy has a passion for drawing out the hotel's unique history with the Venice community, while looking to existing and new corporate business and partnerships to shape the future. "Mahatma Ghandi said it best: ‘the best way to find yourself is to lose yourself in the service of others'," said Amy.

"At Hotel Erwin, we blend the unique spirit of Venice Beach with a high-quality boutique hotel experience though exceptional service, unique amenities, and versatile, creative spaces for groups including unique hospitality suites, flexible function space, and High our rooftop lounge with stunning ocean views," said Derek Haug, General Manager at Hotel Erwin "We are excited to have Amy's dynamic force of leadership join our executive team - her energy and myriad of experiences will continue to lead the legacy of Hotel Erwin to new heights."

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Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.