Venice Beach’s Hotel Erwin Appoints Amy Scherer-Ramskill as Director of Sales and Marketing

USA, Venice, California. August 20, 2019

Hotel Erwin, the quintessential boutique hotel in Venice Beach, California, is pleased to announce the addition of Amy Scherer-Ramskill as Director of Sales and Marketing. Amy is accountable for leading the sales team, driving revenue and advising all marketing and business strategy for the hotel.

With more than 20 years of hospitality experience, Amy brings a dynamic, multifaceted approach to the hotel's existing sales and marketing team. Most recently, she led as general manager for Proper Hospitality, a 200-unit luxury high-rise building in Hollywood, California. She has also served in development, sales, and operation roles at Synergy Global Housing, Furnished Quarters, the Los Angeles Convention and Visitor's Bureau and the JW Marriott Los Angeles L.A. Live, and The Ritz-Carlton, Los Angeles.

Amy has earned numerous accolades throughout her career, including SIRVA Relocation's Best Partner in Service, Synergy's Service Excellence Awards, and recognized for Leadership Excellence and Global Sales with Marriott. She earned her Bachelor's of Science in Hospitality and Recreation from Arizona State University, with honors.

As a Venice Beach resident herself, Amy has a passion for drawing out the hotel's unique history with the Venice community, while looking to existing and new corporate business and partnerships to shape the future. "Mahatma Ghandi said it best: ‘the best way to find yourself is to lose yourself in the service of others'," said Amy.

"At Hotel Erwin, we blend the unique spirit of Venice Beach with a high-quality boutique hotel experience though exceptional service, unique amenities, and versatile, creative spaces for groups including unique hospitality suites, flexible function space, and High our rooftop lounge with stunning ocean views," said Derek Haug, General Manager at Hotel Erwin "We are excited to have Amy's dynamic force of leadership join our executive team - her energy and myriad of experiences will continue to lead the legacy of Hotel Erwin to new heights."

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.