JC Hospitality Opens Virgin Hotels Las Vegas, Curio Collection by Hilton

USA, Las Vegas, Nevada. April 28, 2021

Hilton announces the opening of the reimagined and reconceptualized Virgin Hotels Las Vegas, Curio Collection by Hilton. Owned by JC Hospitality LLC, the highly anticipated hotel is the latest addition to the Curio Collection by Hilton brand and Hilton's expanding portfolio in the Las Vegas market. Located just off the Las Vegas Strip, Virgin Hotels Las Vegas, Curio Collection by Hilton offers guests and locals alike a distinctly authentic and one-of-a-kind Vegas experience within a resort oasis with over 1,500 chambers and suites, an exclusive spa, 12 exciting food and beverage outlets, vibrant daytime and nighttime live entertainment venues, a 60,000 square-foot state-of-the-art casino and more.

"With an extraordinary location in the entertainment capital of the world, Virgin Hotels Las Vegas, Curio Collection by Hilton is a fantastic addition to our expanding Hilton portfolio in Las Vegas," said Danny Hughes, executive vice president and president, Americas, Hilton. "Together with Virgin Hotels, we're looking forward to providing our guests authentic and memorable experiences that are reflective of both the spirit of Las Vegas and our signature Hilton hospitality."

"The opening of Virgin Hotels Las Vegas is just one more positive sign of the recovery of the Las Vegas economy," said Richard "Boz" Bosworth, president & CEO of JC Hospitality and owner of Virgin Hotels Las Vegas. "For a city that thrives on tourism and large gatherings, with the current COVID-19 cases dropping and the increased access and availability to the vaccine there are positive signs pointing to another great Las Vegas comeback. No city does it better than Las Vegas and we are excited that our doors are once again open to our team members and are ready to welcome locals and tourists back to the city."

Lifestyle-focused Accommodations

Virgin Hotels Las Vegas, Curio Collection by Hilton is home to three towers, Opal, Canyon and Ruby, featuring spacious, stylish and brag-worthy Chambers (rooms), Grand Chamber Suites and Penthouses featuring iconic views of the Las Vegas Strip, picturesque mountains and the resort's pool oasis.

In the Opal and Canyon towers, each king or two-queen bed chamber is designed consisting of two exceptional spaces separated by a privacy door. The first space, the "Dressing Room," includes a full vanity, makeup desk with well-lit mirror, an extra-large shower, complete with Red Flower toiletries, and a closet for two. The second space, the "Sleeping Lounge," features Virgin Hotels' ergonomically designed lounge bed, high-definition TV, pedestal table and a cozy seating nook. All chambers feature custom lighting on sensors that automatically illuminate when guests move throughout the chamber. In the all-suite Ruby Tower, guests can expect a dedicated check-in area and valet along with spectacular suite views.

As part of Curio Collection by Hilton, Virgin Hotels Las Vegas guests enjoy peace of mind from check-in to check-out with the industry-leading Hilton CleanStay program. During their stay, visitors can expect enhanced cleaning and disinfection protocols including a Hilton CleanStay room seal to indicate the room has not been entered since being thoroughly cleaned and a focus on cleanliness that is visible to guests throughout their entire stay. Plus, guests can enjoy a contactless stay with the one-stop Virgin Hotels' app Lucy which provides guests with the ability to check-in, use a mobile room key to enter the chamber, control the lights and thermostat, and even order room service.

"We are thrilled to have Virgin Hotels Las Vegas join the growing global portfolio of Curio Collection hotels and resorts in premier destinations," said Jenna Hackett, global brand head, Curio Collection by Hilton. "Las Vegas is synonymous with hospitality and entertainment, so this is a particularly exciting opening for the brand as we introduce more guests to Curio Collection in one of the most iconic cities in the world."

Virgin Hotels Las Vegas, Curio Collection by Hilton is located at 4455 Paradise Road, Las Vegas, NV 89169.


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Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.