Alex Caceres Appointed New Director of Sales and Marketing at W Fort Lauderdale
The team at W Fort Lauderdale is pleased to welcome industry veteran Alex Caceres as the new Director of Sales and Marketing, taking the helm to lead efforts for the hotel's continued growth as a top provider of beachfront luxury. With more than 14 years of professional experience with the Marriott brand, Caceres has a strong background in sales and operations, and a proven track record of executive leadership in the sector.
In this new role, Caceres is responsible for developing and maintaining strategies for revenue growth, managing sales and marketing talent, ensuring the passions of the W brand are upheld, striving to meet brand and business goals, and maintaining the level of excellence consistently set by the award-winning property.
"We are thrilled to welcome someone as passionate and talented as Alex to the team," said Anna MacDiarmid, general manager, W Fort Lauderdale. "She has a proven reputation as a strong and strategic leader and we have no doubt she will continue to help W Fort Lauderdale set itself apart with fresh and innovative approaches."
Caceres spent the last three years as Director of Sales at the JW Marriott, Miami Turnberry Resort & Spa overseeing a team of 10 sales executives and contributing toward a record-setting year in the leisure segment, exceeding budget expectations and revenue. Prior to that, she served as General Manager of several Marriott International brand hotels in South Florida, including the Courtyard by Marriott Weston, AC Miami Beach, and Residence Inn, Miami Airport. Known for her well-rounded and results-driven approach, Caceres has been recognized throughout her career as a top driver of growth in bookings, occupancy, revenue, and partnerships - consistently providing YOY growth and success in all of her roles. With close to 20 years of experience in the South Florida market, Caceres brings a wealth of local knowledge and deep-rooted relationships, while her tenure with Marriott International provides her with established expertise of the brand and its standards.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
