Beach Terrace Unveils Extensive Property Renovations and Brand Refresh
Beach Terrace has announced the completion of a $5.5 million dollar renovation featuring extensive property-wide upgrades, including reimagined guest rooms, a refreshed lobby, and enlivened pool and beach experience. Nestled along the Carlsbad shoreline, Beach Terrace is a family-owned and operated boutique hotel that has remained a luxurious in-the-know escape on a private beach for over 60 years.
Beach Terrace is the only hotel within Carlsbad and neighboring cities in North San Diego that is located directly on the sand. The latest upgrades capture the relaxed spirit of the new North Shore of San Diego, the emerging destination of Carlsbad Village, and the stunning beauty of the Southern California coastline.
To create a new look for its spacious rooms, the intimately sized 48-room Beach Terrace partnered with Mariana Valero, the award-winning principal architect at Amass & G, a global visionary boutique design firm. The refreshed guest rooms - which average 600 square feet in size - feature a palate of neutral sand tones mixed with playful pops of color, organic textures, plank flooring, custom furniture, and private jaw-dropping balconies with panoramic beachfront views, some even cantilevered over the sand.
A local vibe pervades the historic hotel and is carried through the practically exclusive use of artists from Southern California in addition to touchpoints of SoCal culture such as surf cover-ups by Carlsbad-based company West Path in lieu of typical hotel robes and colorful recycled mesh beach bags from Mexico.
The hotel boasts 12 exquisitely appointed 700-square-foot rooms featuring King beds repositioned to face the horizon, with the ocean a mere 40 feet away. All guest rooms include expansive spa bathrooms with glass-enclosed rainfall showers and custom-labeled bath and shower amenities by leading L.A. scent designer APOTHIA, while enhanced in-room technology offers access to streaming accounts directly from hotel TVs, Bluetooth® connectivity, and complimentary Wi-Fi, even on the beach.
Dedicated to creating exceptional experiences, Beach Terrace offers highly customized amenities for guests of all preferences. Hotel goers can select from a pillow menu offering eight different types of pillows, and an assortment of coffee systems including illy, Nespresso, Keurig, or Chemex pour-over. Additionally, guests can enjoy various inspirational books for bedside reading - spanning diverse topics and genres. The property includes many other amenities like a complimentary Beach Valet service that provides umbrellas, beach chairs, towels, boogie boards and beach toys, a bike loaner service allowing guests to easily cruise around town on Electra beach cruisers, in-room yoga mats, and an elevated brunch menu with in-room delivery.
Overlooking the beach, the heated Shorebreak Pool features updated posh lounge chair seating, umbrellas, and multiple communal firepits perfect for enjoying legendary California sunsets and cozy beachfront moments.
"The concept of local and sustainable were on our minds as we envisioned the new Beach Terrace," said Kent Zittlau, general manager. "Our new experiences focus on being authentically local through art, landscaping, amenities, and our laid-back vibe in a quaint village neighborhood. Since first opening in 1960s, our little beachfront hotel continues to evolve without losing its original charm along the way. We're proud of what we've accomplished."
Located just steps from Carlsbad Village, Beach Terrace boasts a walkability score of 87 and is within walking distance of 100+ of the area's best shopping, activities, and dining, including Michelin-rated restaurant, Jeune et Jolie. Additional nearby attractions include the LEGOLAND® theme park and SEA LIFE Aquarium; the Flower Fields at Carlsbad Ranch; trendy South Oceanside; the award-winning New Village Arts professional theatre, and the Carlsbad Village Train Station.
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