New ADA Standards Affecting Swimming Pools

By Stephen Barth Founder, | June 24, 2012

Co-authored by Vinh Nguyen, J.D., M.B.A. & Diego Demaya, J.D., Southwest ADA Center

What if someone told you that by spending an estimated $5,000 (sometimes a little less, sometimes a little more), you could show exceptional appreciation to the men and women that became disabled while protecting our rights during a war?

Or what if you had a child that was disabled but loved to swim. Would you want them to be able to enjoy all of the amenities that a place of public accommodation has to offer, or would you want them to have to sit on the side of the pool while all of the other children were playing in it?

Perhaps it is time to take a different perspective on the ADA.

It is only natural that business operators resist spending time and money on items that do not have a perceived ROI. After all, that is why they are in business. It is also natural for all businesses to want clear criteria in order to comply with legal requirements. After all, it is difficult to hit a moving target.

Isn't it just as natural for all members of the traveling public to want to enjoy all of the amenities a place of public accommodation has to offer? After all, everyone is paying to stay and part of the value proposition are the amenities.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.