Five Effective Methods on How to Prepare for Increased Bookings for a Major Event
By Paul van Meerendonk Director of Advisory Services, IDeaS Revenue Solutions | November 2014
Without a proper level of planning prior to an actual event, hoteliers may find themselves overwhelmed by the patronage they experience when the event begins. Similarly, without effective marketing and sales strategies in place in the lead up to the actual event, hoteliers may find they do not reach their full patronage potential that they had originally hoped for.
While there is always a great deal of excitement and high expectations in the hotel community when an event approaches, there is also a high degree of uncertainty around what strategies will be most effective. A major event, such as a major sporting event or a cultural festival can assist in delivering a hotel property financial stability for some time into the future. So preparing for the event period adequately should be an important priority for all hoteliers.
By following the below five methods, hoteliers can be confident that during the period of the major event they will be able to achieve their overall revenue potential and assist in the deliverance of a successful event.
1. Minimum length of stay
Over the course of the event period, hoteliers throughout the relevant city or country are encouraged to enforce minimum length of stay of requirement. This will encourage longer booking periods and will have a positive impact on occupancy levels throughout the area.
The length of stay requirements imposed by hoteliers would need to differ according to the event that was being held. With a major event such as the Olympic Games presenting a very different scenario to that of a Formula One Grand Prix. This is due to the length of which they run and the amount of patronage they normally generate.