Wellness is the New Buzz Word for Hotels and Resorts

By Ann Brown Founder, Saltability | June 29, 2014

Wellness is the new buzzword for hotels and resorts, but news flash – there's nothing really new about wellness at the spa. Wellness has always been an intricate part of the spa experience, whether at a day, hotel, resort or destination spa. Wellness tourism, however, has developed as popular trend for travelers and in the media, and spas need to take a look at their offerings to find out how they fit in. Adopting a new "wellness" package can help your spa boost revenue and profit.

For spa professionals and guests alike, wellness falls into a gray area of definition. Like so many other vague terms in the spa industry (such as detoxification, rejuvenation, anti-aging, and prevention), wellness is a term that tends to be overused and is not specific enough. Even more problematic, many times a spa does not meet client expectations of "wellness" or address true needs. "Wellness," when undefined and undeveloped, often falls short of providing a comprehensive approach to help guests into new health patterns and out of bad habits.

Wellness tourism, quite simply, is travel for the purpose of improving health and well-being, through any number of activities focused on physical, psychological or spiritual improvement – from walking a labyrinth to yoga to meditation to healthy cooking classes. Wellness tourists want to boost good health and quality of life through respites that help them focus on their body, mind and soul. Their focus is often on prevention, not on seeking a cure for an ailment (often sought through medical tourism).

If wellness tourists are proactive and usually only get one to two weeks a year vacation in the US, why not help them achieve their goals by creating a path for them to stay on? Create this path or package the 'journey' because they need the assistance, motivation and an itinerary to stay on track – and because you will create strong relationships with the guest, leaving them coming back for more and spreading the word about your spa.

It's not great news when your guest leaves and feels you didn't meet their wellness needs. But it's even worse if you are missing out on guests because you don't have a clear message or a wellness vacation that assists the guest to better health via new approaches, patterns and lifestyle choices. Spas must take the lead on developing new programs and educating and inviting guests to truly see the health and wellness value.

While a wellness vacation sounds great, the fact remains that massage is still the number one treatment requested within the spa industry. The standby Swedish massage alone isn't unique enough for a spa to base a wellness vacation around, so you must think about the unique components that you can tie together throughout the property to help the client in their wellness goals.

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Jonathan Greenbaum
Richard D. Hanks
Frank Meek
John Ely
Fran Sarmiento
Fred B. Roedel, III
Tema Frank
Matthew Rosenberger
Scott Nadel
Josiah MacKenzie
Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.