Navigating The Baffling Hotel Public Relations and Social Media Landscape
By Lorraine Abelow Founder & President, Abelow PR | May 06, 2018
The often variety of content streams can be bewildering for sales and marketing executives in developing a successful hotel PR and social media campaign. Launching an integrated approach that includes travel public relations and social media must engage and ultimately sell to your target market.
What is required is a systematic and diligent effort with sustained momentum over months and years.
Fresh and creative initiatives will propel your campaign forward, but all of that happens after the foundation is in place. Monthly and quarterly reviews to ensure you are on track and succeeding in getting your message out is also necessary to continually calibrate the results.
Finding the Right Travel PR Agency
Find a hotel and luxury PR agency that can affordably manage your entire communications platform successfully. It is wise to select one with whom you have chemistry. Give them a brief summarizing your goals and request a proposal. If you are an individual hotel, a boutique public relations firm is probably best for you, since your budget will be on the conservative side. On the other hand, if you have a group of hotels, you might want a bigger team that encompasses affiliates in the UK and Europe at large.
Your PR Toolbox
Hotel public relations and social media are essential to your sales toolbox. You need a constant churning of content rich messages and intensive outreach by your marketing team, through online PR – be it social media or traditional editorial coverage. Getting through to editors to gain A list exposure in such outlets as Conde Nast Traveler and The New York Times comes from relationships developed over time. That is where a savvy travel and luxury PR agency comes in.