Three Steps Hotels Can Secure and Monetize Free Wi-Fi Networks
By Doug Lodder Senior Vice President of Business Development, Boingo Wireless, Inc. | January 01, 2017
Managing mobile connectivity at hotels has become a cumbersome affair. From soaring mobile data trends to the growing number of devices guests bring on trips, winning over the hyper-connected consumer presents more challenges than ever before.
By the numbers, mobile data traffic is forecasted to increase eightfold by 2020 ; 81 percent of the traffic will be done via a smartphone and 80 percent of data will be consumed on Wi-Fi. This analysis flags two key takeaways for the hospitality industry: the demand for seamless hotel connectivity will only continue to expand and Wi-Fi is a sure bet for powering digital experiences.
There is no question that we are in the midst of a digital revolution, with mobile technology front and center. Advanced Wi-Fi networks have become the necessary vehicle for driving secure connectivity and if overlooked, hotels not only under deliver on the guest experience, but miss out on revenue generating business opportunities.
Content in the Hotel Realm
We know mobile consumption trends are off the charts, but what is causing data demands within the hotel realm? For starters, over-the-top (OTT) video and on-demand streaming.
Most recently, Netflix and Enseo, the makers of an in-room entertainment platform for the hospitality industry, announced an agreement that allows hotel guests to access their Netflix accounts from their rooms and stream their own personal collection of movies and TV shows. Marriott, Hilton and LaQuinta are among the hotel properties that can take advantage of the partnership and unlock yet another perk for guests.
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