Effective Transition Communications: a Reputation Game-Changer
By Dee Dee Dochen Principal, DDD Marketing Communications | February 2023
A leadership change or addition. A merger or acquisition. A property closing or remodeling.
What do all of these have in common? They are all examples of transitions.
Anyone who has gone through a company or leadership change knows that transitions have many moving parts. Generally, the elements of transition that get the most attention center around logistics and, true, there's no question that a vast number of logistics must be considered whenever there are changes involving people, property, systems, and processes.
But of equal and crucial importance is the impact these transitions have on various stakeholders. And this is where effective communication comes in, because how transitions are communicated can make all the difference between reputation preservation and reputation damage.
In best cases, thoughtful and strategic transition communications can do more than "just" communicate the who, what, when, where, why, how, and "what's next." In best situations, effective transition communications can even enhance a company's or a brand's reputation, resulting in priceless benefits of heightened trust and confidence among investors, partners, employees, guests, and communities – which can, in turn, reap valuable rewards in terms of sales, relationship-building, recruitment, and retention.
See The Logic?