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HSMAI in Exclusive Partnership with The Knot Wedding Network
SEPTEMBER 29, 2008. The Hospitality Sales and Marketing Association International (HSMAI) and The Knot Wedding Network have partnered to offer HSMAI members a 10 percent discount on advertising pricing solutions with the top two bridal media brands, TheKnot.com and WeddingChannel.com.
The Knot Wedding Network, a division of The Knot Inc. (NASDAQ: KNOT), includes the Internet's most-trafficked wedding websites and communities, TheKnot.com and WeddingChannel.com. The two websites reach 80 percent of brides planning a wedding in the United States and hold the number one position for average monthly unique visitors and average monthly page views.
The partnership will offer a 10 percent discount on both print and online advertising solutions to HSMAI members. Marketing programs on The Knot Wedding Network range from locally targeted print, banners, vendor referral program, and lead list to national exposure in The Knot magazine, The Knot TV (a 24/7 online streaming video channel), customized promotions, and more. Other highlights of the partnership include an upcoming webinar with The Knot Wedding Network and HSMAI, including survey results from the proprietary honeymoon travel survey by The Knot.
'We're excited to offer this new marketing opportunity to our members. For anyone targeting the romance, honeymoon, or destination wedding market, this is the online bridal community to be included in,' said Robert A. Gilbert, CHME, CHA, president, and CEO of HSMAI.
'We're thrilled about this partnership with HSMAI. The Knot Wedding Network reaches an unparalleled audience of to-be-weds and modern, young families and represents an incredible booking and lead source for HSMAI members,' said Shri Lildharrie, travel director, national accounts, of The Knot Inc.
Members of HSMAI can visit www.theknot.com/hsmai to find more details regarding this exclusive partnership that includes an easy-to-use inquiry form.
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