Benchmark Appoints William Courtney Lowe Regional VPoS&M
HOUSTON, TX, January 29, 2009 - Benchmark Hospitality International has appointed William Courtney Lowe regional vice president of sales and marketing for the leading hospitality management company. Eric Terry, Benchmark's vice president of sales and marketing, made the announcement. Mr. Lowe will oversee sales and marketing programming for the company's east coast properties in the United States.
"I am so pleased to announce Courtney's promotion to regional vice president," said Mr. Terry. "He brings a vast understanding of the sales and marketing process to his new role and a solid history of accomplishments in multiple markets."
Mr. Lowe was previously the highly successful director of sales and marketing for Bedford Springs Resort, the historically important property located in central Pennsylvania, which Benchmark opened and operated at the time. During his tenure with the resort and in its first year of operation following restoration, he and his team achieved remarkable success developing new business for the property, which had been closed for 20 years, and eventually dominated the market.
Prior to joining Benchmark Hospitality International, Mr. Lowe was general manager for the Equinox Resort & Spa of Manchester Village, Vermont. He began with the landmark resort as director of sales and marketing, experiencing significant success in this role.
Courtney Lowe also served as director of sales & marketing for the renowned Boar's Head Inn & Resort of Charlottesville, Virginia. Prior to this, he held the title of regional sales executive for Corcoran Jennison Companies of Boston, responsible for the Ocean Edge Resort of Brewster, Massachusetts, Cranwell Resort in Lenox, Massachusetts, and Hawk Mountain Resort of Killington, Vermont.
Mr. Lowe graduated from Ohio Wesleyan University, earning a Bachelors degree in Economics and Management. He has served on the board of a number of professional organizations, including the Hotel Sales & Marketing Association of Virginia, the Vermont Chamber of Commerce Board of Directors, the New England Inns & Resorts Association, and the Vermont Convention and Visitors Bureau. Mr. Lowe and his family are relocating to The Woodlands near Houston.
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