The Shores Earns Coveted AAA Four Diamond Award
DAYTONA BEACH, FL February 16, 2006. Diamonds have arrived in Daytona Beach with the area's first and only luxury beachfront resort. The Shores Resort & Spa has been recognized and designated AAA Four-Diamond*, symbolizing the language of quality, consistently delivering a luxury experience, complete with a high level of service, amenities and impressive surroundings.
"Only properties that meet the strict quality criteria required to become AAA Approved receive a AAA Diamond rating," said Michael Petrone, director, AAA Tourism Information Development. "AAA's Diamond Rating System is the most respected restaurant and lodging rating system in the industry. The AAA Approved sign provides quality assurance, and the AAA Diamond rating helps travelers choose properties that offer the extent of facilities and amenities they want - from simple to luxurious."
"We are extremely please to have earned this award," said Verdell Ekberg, Director of Marketing. "It is recognition of the hard work that goes into creating and operating a luxury lodging and fine dining establishment." The Shores Resort & Spa offers 212 newly transformed luxurious guest accommodations featuring spectacular Intracoastal and Oceanfront views, personalized Ambassador check-in process and the area's only oceanfront fine dining in Baleen.
More than 55,000 lodgings and restaurants are evaluated by AAA each year. Approved properties are listed in AAA's popular TourBook* guides, which are offered free to members, in print and on AAA's member Wed site, aaa.com. The AAA Diamond ratings are featured in these listings to facilitate travel decision making. AAA's lodging and restaurant evaluations are conducted by a team of 65 highly trained professionals who visit properties throughout the United States, Canada, Mexico, and the Caribbean. AAA first started listing accommodation information in its travel publications in the early 1900s. In 1937, the first field inspectors were hired, and the current Diamond Rating System was introduced in 1977. For more information about the Diamond Rating System, visit aaa.com/Diamonds.
As North America's largest motoring and leisure travel organization, AAA provides nearly 48 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax paying AAA has been a leader and advocate for the safety and security of all travelers.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
