Hilton Sandestin Beach Golf Resort and Spa Wins Adrian Award for Web Marketing Excellence

Interactive Agency USDM.net Helped Drive 35 to 1 Net Return on Online Campaign

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. December 09, 2009

NEW YORK, NY (December 8, 2009) - The Hospitality Sales & Marketing Association International (HSMAI) will recognize USDM.net client Hilton Sandestin Beach Golf Resort and Spa with an Adrian Award for web marketing excellence for its winning entry in the 53rd annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally. This year's contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry

HSMAI will pay tribute to Hilton Sandestin Beach Golf Resort and Spa during the 20th annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis.

When the economic situation started to take its toll on consumer spending and travel, marketers across the country had to focus on promotions, special offers and merchandising. “Our approach was to create attractive price points and a single message to drive bookings,” said Vice President of Sales and Marketing, Marshall Thompson. “That strategy coupled with limited offers and phone-only bookings allowed up-sales that has preserved ADR and generated up to a 35-1 net return on campaign investment for the hotel.”

Hilton Sandestin Beach worked with USDM.net, its Interactive Agency and Media Company to develop and promote the special offers. "Shorter call-to-action, compelling images and precise targeting to qualified consumers drove the reach and conversion, and the compelling package offerings and phone only strategy set by the client increased sales results", said Cam Jensen-Campbell of USDM.net.

About the Hilton Sandestin Beach Golf Resort & Spa: The Hilton Sandestin Beach Golf Resort & Spa, managed by Sandcastle Resorts of Sandestin, Inc. and located directly on the sugar-white sands of the Gulf of Mexico within the 2,400-acre Sandestin Golf and Beach Resort community, celebrates its 25th anniversary in 2009 as the Southeast's premier Gulf-front resort hotel. For room reservations or more information on the Hilton Sandestin Beach Golf Resort & Spa, call (800) 367-1271 or visit www.HiltonSandestinBeach.com.

About HSMAI
Founded in 1927, HSMAI, an individual membership organization comprising more than 7,000 members worldwide, is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. For more information on HSMAI, call (703) 506-3280 or visit the website at www.hsmai.org.

About USDM.net
USDM.net® is an Interactive marketing agency and media company for world-class brands, and a recognized leader in digital travel marketing. For more than 15 years, USDM.net® has produced consistent and significant results and innovations for tourism, hospitality, and destination marketers. The company strategizes, designs, and manages digital marketing and media programs to deliver sustainable client success. USDM.net® is endorsed by the travel and tourism industry's leading brands and top associations.

For more information, visit our web site at www.usdm.net.