LaPlaya Beach & Golf Resort Iinvites Guests to Celebrate Presidents' Day Weekend with the Lilly Treatment

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. January 14, 2010

NAPLES, FL, January 13, 2010 - LaPlaya Beach & Golf Resort - the only true luxury beachfront, boutique resort on the Gulf Coast of Florida - invites families to the exclusive Lilly Weekend over Presidents' Day Weekend.

**LILLY WEEKEND***

(Feb. 12-15, 2010)*

• To Get You There Luggage Tag
• Tell Your Friends All About It Stationery
• Lilly Candle
• Lilly Fragrance
• To Capture the Vaca Photo Album and Picture Frame
• For The Beach Playing Cards
• Lilly Body Lotion
• Complimentary Valet Parking ($23 value)
• Complimentary Resort Fee ($17 value)

Celebrating America's history in style, LaPlaya allows guests to receive the “Lilly Treatment” including a colorful array of Lilly Pulitzer resort products and exclusive access to a weekend brimming with tropical flora and palm trees. The weekend kicks-off with a vibrant cocktail party complete with Electric Lilly Lemonade, live music and the warm ocean breeze. On Saturday, new and vintage Lilly looks will be revealed at a fashion show around the cascading pools, while guests can find their perfect Lilly look at the Lilly cabana. Celebrating 50 years of resort looks inspired by tropical fruit, a fair on LaPlaya's famous sun kissed Gulf Lawn complete with a Lilly Juice Bar filled with fresh squeezed concoctions and a coloring contest for the little ones will take place on Sunday.

LaPlaya offers travelers a refined respite on one of Travel Channel's best beaches in the world, Vanderbilt Beach. Beach Butlers provide the ultimate luxury for guests relaxing in private cabanas along the cascading pools, from arranging a poolside cabana massage and parasailing excursion to creating personal favorite beverages and providing chilled towels. Inspired by old-fashion Florida, SpaTerre takes spa goers on a sensory stimulating journey, offering Thai- and Indonesian-inspired treatments such as the signature Javanese Lulur Royal Treatment, originally reserved for royalty. LaPlaya's award winning restaurant, BALEENnaples features a whimsical monkey motif lending a lighthearted air to its candlelit elegance with mirrored banquettes and monkeys climbing plaster torchères, set amidst oak-paneled walls, white-linen tablecloths and mahogany furnishings. Toes-in-the-sand dining takes place as BALEEN offers three daily seatings with palate-pleasing options all consisting of a coastal twist on traditional favorites. Spilling out through grand doors to a terrace with tables overlooking the sweeping beach, and a fire pit beyond.

For more information on LaPlaya Beach & Golf Resort, call (800) 237-6883 or visit www.laplayaresort.com Promotional Code: Lilly

About the Resort:
LaPlaya Beach & Golf Resort offers guests a luxury experience with the simplicity of unpretentious splendor and the purity of unspoiled beaches. Awarded “Most Excellent Resort” for 2008 in the United States and Canada by Conde′ Nast Johansens and capturing a spot on the Great Hotels ranking of Travel + Leisure, the stylishly simple escape also features a sweeping soft white beach with private Beach Butlers, crisp blue cabanas along a cascading falls pool, exotic SpaTerre and David Leadbetter Golf Academy with a private 18-hole Cupp golf course