Cynthia Mun Appointed VP of Marketing for Tropicana Las Vegas
LAS VEGAS, NV, January 27, 2009 - Tropicana Las Vegas Inc. President Thomas McCartney announced today the appointment of Cynthia Mun as Vice President of Marketing for Tropicana Las Vegas.
"We are thrilled to have Cynthia join the Tropicana Las Vegas team," said President Thomas McCartney. "Cynthia's strong passion for the revitalization of Tropicana Las Vegas, combined with her extensive knowledge of marketing and product development as well as her hospitality industry experience, make her the ideal person to lead the marketing efforts as we reintroduce this legendary landmark to Las Vegas and the world."
Mun is responsible for overseeing all aspects of marketing for the property's $125 million restoration and rebranding that includes all guest rooms and suites, the casino, the pool area, restaurants and bars, nightlife, and conference center.
"It is a rare opportunity to be able to transform a legendary brand like Tropicana Las Vegas," said Mun. "I am excited to be part of a great team of experts who not only understand what the modern-day Tropicana guest is seeking in a destination product, but who also are making a commitment to exceeding guests' expectations in delivering the experience."
Mun has two decades of experience in strategic and product marketing. Most recently, she served as Executive Director of Business Insights and Strategy at MGM Mirage where she was responsible for creating and overseeing a research and strategy department that supported 22 entities within the MGM Mirage portfolio. Prior to joining the MGM Mirage team, Mun acted as Leader of New Product Development at D&B where she led the development of new products and services for the $280 million Small Business division. She was also the Co-Founder of BigTribe Corporation, a wireless technology company based in San Francisco, Senior Vice President for online music personalization and recognition service Pandora.com, and Director of Product Marketing and Management for Gemstar TV Guide International, where she led the strategic market development and launch of the first electronic book.
Mun graduated with a B.A. from Yale University where she studied both molecular biophysics and biochemistry, and fine arts. She also has completed Harvard Business School's Leadership and Strategy programs, has worked with marketing guru Geoffrey Moore's Chasm Group and has attended the Le Cordon Bleu/California Culinary Academy.
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