Holiday Inn Joplin, MO Signs on for Worldwide Brand Relaunch

Hotel to Feature New Sign, Brand Standards, and Property Improvements.

. March 23, 2010

MARCH 22, 2010 - The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the 262-room landmark Holiday Inn Joplin at 3615 Range Line Road announces this green beacon of hospitality will light the way for visitors to Joplin to find an improved hotel experience.

The new sign is the seal of approval that this Missouri hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency. The change also reflects the Holiday Inn Joplin's additional multi-million dollar property improvements in progress, including guest room linens, baths and technology enhancements; select common areas; and surrounding grounds.

“With over 1,400 properties already relaunched, we are thrilled to include the Holiday Inn Joplin to the growing list of Holiday Inn hotels who now proudly display the brand new sign and everything it represents. Holiday Inn hotels are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience, and this property will continue to serve travelers well within that offering,” said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. “The addition of Holiday Inn Joplin will help us continue on our journey to make every Holiday Inn hotel as great as our best one.”

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