HRI Lodging Goes Passionately Pink for OneDay

Six hotels in four markets cooperate in combined effort to fight breast cancer

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. May 24, 2010

New Orleans, LA May 21, 2010 - All six HRI Lodging hotels in four different cities went “passionately pink” in early May to raise funds for the Susan G. Komen Foundation's efforts to fight breast cancer, generating nearly $10,000 for the cause in a single day.

“Our teams in New Orleans, Shreveport, Jackson and Richmond each developed their own campaigns for the day that involved employees and guests alike,” said Sarah Gagnon, vice president of sales for HRI Lodging. The common activities at all six hotels were a rubber duck race in the hotel pool and a portion of the day's revenue donated to the Susan G. Komen Foundation.

Together, the six hotels in four cities raised the funds for the Komen Foundation through a variety of activities that included:

• Pink bracelets and pink roses for sale in Jackson and Shreveport;
• Pink desserts in the restaurants and pink cookies for sale at the front desk in New Orleans;
• Pink Happy Hour, a pink hat contest , pink cookies at the front desk and pink items for sale in Richmond.

In addition, each hotel dressed out its lobby in all manner of pink, and hotel team members, including some of the managers, dressed themselves in pink.

“Overall, we were thrilled with the results of Passionately Pink Day,” said Gagnon. “The promotion achieved our multiple goals of raising funds for the Komen Foundation, educating guests about breast cancer and uniting our teams in six hotels located in four different cities in a common cause for one day. We're proud of their effort, and we plan to do this again next year,” Gagnon added.

About HRI Properties
Based in New Orleans with offices in St. Louis, Missouri, HRI Properties (HRI) is a full-service real estate development company and a national leader in the adaptive reuse of historic structures. HRI's mission is revitalizing cities by creating diverse, vibrant, sustainable communities. For more information, go to www.hriproperties.com.

HRI Lodging owns and operates hotel properties in New Orleans, LA; Shreveport, LA; Jackson, MS and Richmond, VA. HRI hotels include restoration of the D.H. Holmes department store in New Orleans into the Chateau Bourbon Hotel; the King Edward Hotel in Jackson and the Miller & Rhoads department store in Richmond, both of which fly the Hilton Garden Inn flag. For more information, go to www.hrilodging.com.