Hilton Garden Inn Embarks on Brand-wide Lobby Revitalization
Secures Strong International Pipeline with Nearly 50 Projects Planned in Emerging Markets
Memphis, TN - September 28, 2011 - Hilton Garden Inn, the global brand of award-winning, value-focused and dependable hotels, today announced an innovative lobby refresh initiative across the entire portfolio of hotels. Dubbed internally as “Project Grow,” the plan reflects an update to properties to unify the Hilton Garden Inn brand by the end of 2013, which continues to grow both in the Americas and throughout the globe. With nearly 50 new projects planned or opening in emerging markets outside of the Americas over the next three years, including Turkey and China, the Hilton Garden Inn brand looks to establish global presence while updating and unifying current builds.
“We've re-imagined the Hilton Garden Inn pavilion, taking the lobby from a place of transaction, to a place of interaction for our guests,” said Adrian Kurre, Global Head, Hilton Garden Inn. “The new layout and nature-inspired design allow us to visually tell the Hilton Garden Inn story and creates a new paradigm for how our team members engage and serve our guests.”
The two pilot locations have seen an immediate benefit from the new design. At the Hilton Garden Inn Twinsburg, Ohio, guest loyalty scores rose almost 10 points, while the hotel's food and beverage revenue increased almost 400 percent after the implementation of the new design.
Most changes in the new design are FF&E (Furniture, Fixtures & Equipment)-based with minimal structural change. Hotels will implement one of two scenarios based on their prototype build, along with tailored design colors, patterns and finishes. Key features of the lobby refresh initiative include:
- Open flow for more guest socialization and interaction, inviting guests to relax, linger and enjoy the Garden Pavilion
- Cabana draperies in the cupola area, as well as signature pendant lighting and lanterns evoking the spirit of a garden party
- Planters with live interior plants create a garden atmosphere
- Signature garden cart and garden table showcase the hotel's food & beverage offerings
- Communal breakfast and bar tables and signature seating serving as social and meeting spaces throughout the day
- Focal pieces above the fireplace featuring signature artwork exclusive to Hilton Garden Inn
The Project Grow initiative will be rolled out beginning early 2012, and with most hotels targeted for implementation by the end of 2013. This schedule allows for a consistent brand identity to all Hilton Garden Inn hotels and links existing hotels closer to the most recent Prototype 7.0 design.
International Expansion Remains a Brand Focus in 2011 and Beyond While Hilton Garden Inn has a vibrant domestic presence with nearly 500 hotels open in the Americas, the brand's focus for 2011 and beyond is driving international expansion. The brand expects to have almost 50 new international hotels open by the end of 2013, focusing on emerging markets such as Turkey and China.
“There is tremendous growth potential abroad for the Hilton Garden Inn brand, and we're expediting development in key markets to establish our international footprint. Travelers recognize and trust the Hilton name, providing a sense of familiarity not only for travelers, but franchisees and owners as well,” Kurre said. “Hilton Garden Inn is scheduled to open 14 hotels in Turkey by 2012, and just recently opened our first property in South America, the Hilton Garden Inn Santiago Airport, Chile.”
A sampling of Hilton Garden Inn hotels set to open in late 2011 and 2012 include:
Turkey
Hilton Garden Inn Istanbul/Golden Horn (4th Quarter, 2011)
Hilton Garden Inn Mardin (4th Quarter, 2011)
Hilton Garden Inn Diyarbakir (4th Quarter, 2012)
Hilton Garden Inn Istanbul Ataturk Airport (4th Quarter, 2012)
China
Hilton Garden Inn Shaoxing (2nd Quarter, 2012)
Bulgaria
Hilton Garden Inn Sofia Airport (2nd Quarter, 2012)
Germany
Hilton Garden Inn Frankfurt Airport (1st Quarter, 2012)
India
Hilton Garden Inn Gurgaon Baani Square (2nd Quarter, 2012)
Panama
Hilton Garden Inn Panama City Downtown (1st Quarter, 2012)
Poland
Hilton Garden Inn Rzeszow (4th Quarter, 2011)
Hilton Garden Inn Warsaw-Mokotow (4th Quarter, 2012)
Qatar
Hilton Garden Inn Doha Al Sadd (4th Quarter, 2012)
Russia
Hilton Garden Inn Krasnodar (1st Quarter, 2012)
Hilton Garden Inn Yaroslavl (3rd Quarter, 2012)
Hilton Garden Inn Ul'tanovsk (4th Quarter, 2012)
Saudi Arabia
Hilton Garden Inn Riyadh Al Muroj (4th Quarter, 2012)
Spain
Hilton Garden Inn Seville (3rd Quarter, 2012)
Switzerland
Hilton Garden Inn Davos (4th Quarter, 2012)
About Hilton Garden Inn
Hilton Garden Inn is the award-winning, value-focused and dependable hotel brand guests can count on to ensure they have everything they need to find success on the road. From our oh-so-comfortable Garden Sleep System® bed to complimentary Wi-Fi Internet access in all guestrooms, count on Hilton Garden Inn to support its guests on their roads to success, through a trusted and appreciative experience forging a loyal relationship. Whether on the road for personal or business reasons, Hilton Garden Inn offers the reliable amenities and services for guests to sleep deep, stay fit, eat well and work smart while away from home. For more information about our locations around the globe, visit www.hgi.com or call 1-877-STAY-HGI.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.HiltonWorldwide.com or connect with Hilton Worldwide at www.HiltonWorldwideGlobalMediaCenter.com.
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