Sheraton $28 Million Sheraton Fairplex Conference Center Opens

Grand opening ceremony for new eco-friendly Conference Center held on March 14, 2012

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. March 19, 2012

Pomona, CA - March 16, 2012 - Fairplex officially opened the doors to its new high-tech Sheraton Fairplex Conference Center today. The new Center is I.A.C.C. certified and is pursuing Silver LEED certification to enable the Center to make maximum impact in the community but minimal impact on the environment. While March 14th marks the official opening of the new Center, several organizations have already experienced the versatile Conference Center floor plan and amenities.

“Our team hosted over 300 key retail partners at the new Conference Center for a product launch and they were astounded by the 'high end' service and facilities at the new Fairplex Center,” said Mark Di Girolamo, Venue/National Account Management, Anheuser-Busch Inbev.

This ambitious project was funded by $28 million raised in conjunction with the Economic Development Administration, Small Business Administration, County of Los Angeles and city of Pomona, and resulted in over $155.6 million in economic impact during construction.

Versatility played an important role in the design of the new 85,000-square-foot Center. This can be seen in the spacious seminar rooms and breakout rooms with interactive SMART boards, video-conferencing and high-speed Wi-Fi, all serviced by an expert team of meeting and event specialists. Adding a delicious dynamic to the Center are the various catering options ranging from fresh table-to-farm produce grown at our FairView Farms, to the decadent ballroom with dining capacity for 1,000.

Numerous events have already been scheduled with leading organizations such as the Special Equipment Market Association (SEMA), Southern California Edison and Kaiser Permanente.

The new Conference Center is adjacent to the Sheraton Fairplex that boasts the brand's signature “Link@Sheraton® experience with Microsoft®” - a social hub where connections, whether face-to-face or webcam-to-webcam take place. Both stylish and comfortable, the guest rooms at Sheraton Fairplex are equipped with an oversized work desk, custom-designed ergonomic chair, high-speed Internet, LCD flat panel television, MP3 docking station and the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA's Five Diamond Award® criteria. Sheraton Club guests will enjoy upgraded amenities, as well as complimentary breakfast, beverages and evening hors d'oeuvres in the newly improved Sheraton Club Lounge.

For more information about the Sheraton Fairplex Conference Center, please visit SheratonFairplex.com/ConferenceCenter.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.