RLHC Names Calvin Anderson Senior VP & Chief of Revenue Optimization

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. May 24, 2017

SPOKANE, WA. May 24, 2017 — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) has continued its innovative and forward-thinking ways with the addition of Calvin Anderson as Senior Vice President and Chief of Revenue Optimization.

In this new role, Anderson will directly oversee all revenue management; work closely with global sales for contracting, quoting and corporate pricing strategy; and lead all aspects of RLHC pricing strategies, including, but not limited to, yielding, data analytics and incentive configuration. He will also co-sponsor all strategic marketing efforts through data analytics and attribution modeling.

Anderson joins RLHC from Duetto, where he was Vice President of Managed Services for the past two years. He also has senior revenue leadership experience at Hilton, Marriott and Highgate Hotels, among others. Anderson served on HSMAI's (Hospitality Sales & Marketing Association International) national Revenue Management Advisory Board from 2012-16, was the Chairman of the HSMAI Revenue Optimization Conference in 2015 and 2016, and was awarded HSMAI's prestigious NYC Revenue Management Executive of the Year in 2015.

During his time in New York, Anderson served as an Adjunct Professor at New York University's School of Professional Studies, Tisch Center for Hospitality & Tourism, teaching Distribution & Channel Management at the undergraduate level and New Media & Distribution in the graduate program.

“I am so impressed with the talented individuals we are able to attract to our organization, and this is especially true of Calvin, who will spearhead our revenue growth strategies. We continue to create new opportunities to ensure RLHC success and this first-of-its-kind position is just another example of our innovative leadership,” said RLHC President & CEO Greg Mount.

To learn more about franchising with RLHC, visit franchise.rlhco.com.

About Red Lion Hotels Corporation Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.