Denihan Hospitality Appoints Michael Goldrich Vice President of Marketing
Denihan Hospitality (“Denihan”
or the “Company”), a premier operator of upscale luxury, boutique and
lifestyle hotels, is pleased to announce the expansion of its senior
team with the appointment of seasoned digital marketing and ecommerce
executive Michael Goldrich as Vice President of Marketing. Mr. Goldrich
will report to Garine Ferejian-Mayo, Denihan's Senior Vice President of
Market Strategy and Revenue Management.
At Denihan, Mr. Goldrich, will be responsible for the development of
brand strategy, positioning and digital marketing for all of the
Company's flagships, including The James, The Surrey, Affinia Hotels and
Suites and The Benjamin. He will also oversee brand and field
marketing, public relations, advertising, and social media campaigns,
and reservations and distribution.
“Throughout his over 20 year career, Michael has proven adept at
successfully driving brand awareness and sales through the creation and
implementation of innovative marketing campaigns,” said Ms.
Ferejian-Mayo. “We are excited to welcome Michael to our team and
believe that our Company will positively benefit from his creativity and
experience.”
Mr. Goldrich commented, “I am delighted to be a part of the highly
talented senior team at Denihan and I look forward to leveraging my
understanding of the dynamics of business and leisure travelers to drive
new and repeat sales. I am very excited for the opportunity to work
with and promote a portfolio of brands that offer a truly differentiated
experience.”
Prior to joining Denihan, Mr. Goldrich served in a Senior Marketing position for Wyndham Hotel Group and Dolce Hotels & Resorts, which Wyndham acquired in 2015. Earlier in his career, he was a Digital Program Management Director at Starwood Hotels & Resorts Worldwide. He has also held positions with Monster, Natwell Technology Partners, LLC and Accenture. He holds a Bachelor of Arts Degree in Literature from University of Michigan, and a Master of Arts in Business Communications, Science, Management and Policy from Northwestern University.
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